GTM Ops Manager, New Vertical

Dandy

21h

About The Position

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. We're launching into a new vertical, and we're hiring a founding GTM Lead to build and run the sales engine from scratch. This is a 0-to-1 role: you'll own the funnel end-to-end, turning a fast-moving, ambiguous early-market motion into a repeatable, data-driven sales organization. You'll be the person who connects the dots across pipeline, hiring, vendors, and operations — translating targets into an actual playbook that founding AEs and XDRs can execute against. You'll partner directly with senior leadership, operate with real autonomy, and have the space to make calls and be wrong fast. This is ideal for someone who thrives in early-market ambiguity, wants real ownership, and is excited to help shape how we sell into a new segment.

Requirements

6+ years of GTM experience, with at least 2+ years running a sales team, funnel, or full GTM motion end-to-end
Experience launching a new vertical, new market, or new product — you've built the playbook, not just executed someone else's
Strong analytical chops: comfortable owning the funnel math, building reporting from scratch, and using data to drive decisions (SQL, Looker/Metabase, Salesforce reporting)
Track record of hiring and ramping AEs and XDRs quickly in a high-growth environment
Experience managing agencies and external vendors — you know how to ask the right questions and hold them accountable
Comfort operating in ambiguity with limited structure — you write the playbook as you go and reset expectations when the plan needs to change
Executive communication skills: you can package progress for leadership in a way that builds trust even when the numbers are off
Bias toward action, with the judgment to know when to move fast and when to slow down and build the right foundation

Nice To Haves

Experience building a founding GTM motion at an early-stage company or newly-acquired business unit
Background in healthcare, dental, or adjacent verticals
Experience with marketplace models, SMB sales motions, or DSO/enterprise hybrid models
Outstanding professional references to share
Love of blitz growth environments
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Responsibilities

Own the go-to-market number for a new vertical — define the funnel, set the targets, and drive the team to hit them
Build the sales playbook from scratch: ICP, messaging, outbound motion, one-call close mechanics, objection handling, and handoff processes
Stand up the operating cadence — pipeline reviews, weekly business reviews, activity tracking, and the data infrastructure (Salesforce, reporting, dashboards) that makes it all legible to leadership
Partner with senior leadership on hiring plans for founding AEs, XDRs, and supporting roles; help write JDs, interview candidates, and get bodies in seats fast
Manage external vendors and agencies — paid media, affiliates, events — and hold them accountable to pipeline outcomes, not just activity
Own the events strategy: which conferences to attend, what we expect to close, how we staff and measure them
Build and maintain a single source of truth for pipeline data, and feed clean, actionable insights back to leadership in a format they can ingest quickly
Be the connective tissue between GTM, product, marketing, and ops — surface what's working, what's not, and what needs to change next
Reset expectations with leadership when reality diverges from the plan, and come with a credible recovery plan attached