Director, Vertical & Innovation Marketing

Suffolk Construction•Boston, MA

23h•Onsite

About The Position

The Director of Vertical and Innovation Marketing is an experienced marketing strategist responsible for Suffolk's most innovative initiatives and forward-thinking business verticals, including Suffolk Design, Suffolk Technologies, Suffolk Sustainability, Suffolk Commissioning, Suffolk Global, Suffolk Capital, and Freedom Source. This is a senior leadership role with enterprise-wide influence, sitting at the intersection of brand and growth strategy. The Director will set the strategic marketing vision for Suffolk’s verticals and innovation-focused initiatives, mentor a high-performing team, and serve as a thought partner to vertical presidents and senior leaders. This individual will be accountable for shaping the direction that determines how Suffolk’s verticals enable the enterprise to compete and win in priority markets. This role requires a proven marketing leader skilled in building strategy, developing talent, and driving measurable impact at scale.

Requirements

10+ years of progressive B2B marketing experience, including 3+ years in a senior leadership or director-level role.
A consultative mindset: you ask the right questions, listen deeply, and translate ambiguous goals into clear strategies.
Deep expertise in integrated marketing strategy – from brand and content to demand generation, events, and PR.
Demonstrated ability to own and manage a significant marketing budget with accountability for ROI.
Strategic business acumen: you think in terms of revenue, pipeline, and competitive positioning – not just marketing outputs.
A consultative leadership style: you build relationships, earn influence, and drive alignment across diverse stakeholder groups.
Familiarity with marketing technology stacks including CRM, marketing automation, and analytics platforms.
Track record of building brand authority through thought leadership, earned media, and executive positioning.
Experience managing agency partners, vendor relationships, and cross-functional creative teams.

Responsibilities

Own the annual marketing strategy and investment roadmap for all business verticals, ensuring alignment with enterprise growth objectives and corporate brand standards.
Provide senior leadership and day-to-day direction to a team of marketing managers and specialists – setting clear priorities, developing talent, and building a high-performance culture.
Serve as a strategic advisor and trusted partner to vertical leaders.
Represent the Corporate Marketing function in leadership meetings, influencing decisions that shape how Suffolk presents itself in the market.
Champion a data-driven marketing culture: define the KPI framework, lead reporting, and translate performance data into actionable strategy adjustments.
Develop and own differentiated market positioning for each vertical – grounded in deep competitive intelligence, audience insight, and business strategy.
Build integrated, multi-channel marketing strategies that drive brand authority, pipeline generation, and enterprise growth across priority markets.
Lead full-funnel campaign architecture – from brand awareness through advocacy – and ensure consistent, compelling storytelling across every touchpoint.
Drive strategic alignment across verticals to identify shared opportunities, reduce duplication, and amplify Suffolk's enterprise narrative.
Partner at the executive level with business development leaders to align marketing investment with pipeline priorities and growth targets.
Develop and oversee targeted account-based marketing (ABM) programs that directly support business development efforts.
Orchestrate national marketing campaigns with localized, regional execution to maximize impact across geographies.
Act as the senior steward of Suffolk's brand across all verticals – setting standards, resolving brand conflicts, and ensuring integrity at every level of execution.
Commission and guide enterprise-level storytelling initiatives that amplify Suffolk's reputation, culture, and market leadership.
Partner with Operations, Functional, and Executive teams to surface and develop high-impact stories that differentiate Suffolk externally.
Oversee the events marketing strategy for national and regional programs, ensuring brand alignment and measurable business outcomes.
Develop and own the verticals marketing budget – establishing spend priorities, tracking ROI, and presenting performance results to senior leadership.
Define and govern the KPI framework across all vertical marketing programs, with reporting cadences for the CMO and vertical leadership.
Champion continuous improvement: use data and stakeholder feedback to optimize strategies, eliminate inefficiencies, and raise the bar on execution quality.