Sr Marketing Manager - Lifecycle Strategy

BECU•Tukwila, WA

1d•$99,900 - $186,400

About The Position

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

Requirements

Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
Seven years of experience as a Marketing Manager or related role

Nice To Haves

Advanced degree in Marketing, Business Administration, or Communications preferred.
CRM and life-cycle marketing experience
Project management skills with a strong service focus and ability to manage multiple projects and deliverables
Exceptional written and executive presentation skills, with experience developing and delivering strategic presentations tailored to leadership and executive audiences.
Demonstrated understanding of brand and its relation to positioning, marketing strategies, and tactics
Business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities
Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation

Responsibilities

Lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth.
Build and operationalize segmentation strategies, translating enterprise segments into actionable marketing approaches that better serve diverse member needs.
Own key marketing models (e.g., next best offer, attrition) from a strategic lens—identifying gaps, refining existing models, and shaping future capabilities.
Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilized channels to broaden reach, increase engagement, and drive measurable impact.
Translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness.
Lead forecasting efforts and ROI analysis, helping the organization make informed, high-impact marketing investments.
Collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution.
Oversee marketing plans to ensure alignment with business objectives, while guiding teams to execute against a cohesive lifecycle strategy.
Own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership.
Manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities.
Mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement.