Sr. Lifecycle Marketing Manager

Pilot.com•Austin, TX

8h•$135,000 - $183,000•Remote

About The Position

This role is for a Senior Lifecycle Marketing Manager who will own a pipeline and be responsible for lifecycle-influenced pipeline, expansion revenue from existing customers, and conversion efficiency across the full funnel. The position involves deciding which behavioral and product usage signals matter, partnering with the Data team to create actionable segments from propensity models, and building programs to move accounts through the funnel and into expansion. The role requires close collaboration with Sales, the Consulting services team, Growth Marketing, and RevOps. The position reports to the VP of Marketing and operates as a senior individual contributor, working with a team of senior specialists across various marketing functions.

Requirements

7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment.
Significant experience in Marketo, including building programs from scratch.
A track record of owning pipeline or revenue metrics.
Proven track record of designing and executing successful lifecycle programs across multiple customer segments.
A structured approach to experimentation with clear hypotheses, meaningful tests, and learnings that roll forward.
Skilled at analyzing customer data with the ability to translate cohort and funnel data into program decisions.
Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales).
Working knowledge of Salesforce data models.
Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA).
Comfortable navigating a fast-paced, startup environment.
Ability to own lifecycle copy without relying heavily on a content team.
Ability to read cohort data and act on it, while partnering with data specialists on modeling.

Nice To Haves

MAP certification (MCE or equivalent).
B2B SaaS background, fintech or accounting-adjacent is a bonus.

Responsibilities

Own programs that turn leads into SQLs through lifecycle, including industry nurtures, referral programs, intent-based routing, and partnership channel conversion.
Identify expansion-ready accounts using product usage signals and propensity model outputs, and activate lifecycle and account management plays for high-propensity tiers.
Improve conversion efficiency from trial activation and onboarding through early retention, focusing on activation rate and early churn metrics.
Own Lead → SQL conversion through lifecycle personalization and segmentation.
Conduct structured tests with documented hypotheses and results, focusing on program logic, timing, audience strategy, and channel mix.
Identify and utilize AI-powered tools to automatically detect friction points and hidden customer segments.
Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile.
Develop customer education strategies in partnership with product, operations, and marketing teams to help prospects and customers realize the full value of Pilot’s solutions.