Product Lifecycle Marketing Sr Manager

PREMIER Bankcard•Sioux Falls, SD

1d•Onsite

About The Position

At First PREMIER Bank and PREMIER Bankcard, we’ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work. We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities. Job Purpose Manage the customer lifecycle journey with responsibility for developing, executing, and optimizing lifecycle strategies that drive customer engagement, responsible card usage, and profitability. This includes lifecycle programs focused on new customer onboarding and activation, promotional and engagement initiatives, retention efforts, and graduation strategies. This role works cross-functionally with Customer Acquisition, Product Strategy and Operations, Customer Experience, Credit Risk, Compliance, and Finance teams to ensure lifecycle initiatives are effective, compliant, and aligned with business goals.

Requirements

Solid understanding of credit card industry dynamics, customer lifecycle management principles, and marketing best practices.
Experience in data analytics, customer segmentation, and using marketing automation platforms to deliver personalized communications.
Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
Proven ability to develop and execute successful marketing campaigns across multiple channels.
Excellent communication and collaboration skills to work effectively with cross-functional teams including product, digital, analytics, credit risk, compliance, and vendors.
In depth knowledge in financial regulatory environment and marketing laws such as CAN-SPAM.
Bachelor’s degree in marketing, advertising, business, economics, finance, or a related field required.
5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on lifecycle or retention marketing required.
B2C marketing experience in complex customer data environments required (credit card or fintech preferred).

Nice To Haves

Background in marketing technology, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing preferred

Responsibilities

Drive customer engagement outcomes as part of an overall lifecycle management strategy, supporting customers from post-account acquisition through ongoing development
Develop and execute a comprehensive lifecycle management strategy to optimize customer acquisition, activation, engagement, and retention across different credit card products.
Identify key customer segments and incorporate customer insights and feedback to inform and develop targeted marketing campaigns to maximize value at each stage of the lifecycle.
Ensure products and campaigns are delivered on time and within budget.
Design and manage dynamic behavior-based communication flows, delivering relevant offers and incentives at optimal moments.
Develop and execute personalized, multi-channel marketing campaigns (including email, SMS text, push notifications, direct mail, and other channels) aligned to customer behavior and lifecycle stages.
Leverage analytics to segment customer base, monitor campaign performance, and track key lifecycle and engagement metrics to inform ongoing optimization.