Lifecycle Marketing Manager

CookUnity•New York, NY

1d•$130,000 - $140,000

About The Position

CookUnity is seeking a Lifecycle Marketing Manager to join their Growth Marketing Team. This role is pivotal in driving customer engagement across multiple touch points, including email, SMS, in-app, and push notifications. The primary focus will be on executing key initiatives to increase customer retention and extend customer lifetime value (LTV). The Growth Marketing Team aims to grow the business as fast as possible while maintaining high efficiency, operating with a test-and-learn approach.

Requirements

3-5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses or marketplace businesses.
Experience using email marketing platforms, with a preference for experience with Braze.
Previous experience working 3-5 years with email, SMS, push notifications, and in-app CRM channels with scaled customer lists.
The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist.
Exceptional project management and organizational skills, with meticulous attention to detail.
Action-oriented, proactive, and high-energy approach to driving change within the organization.

Nice To Haves

Deep understanding of subscription-based business models and strategies.
Previous experience in a senior or lead role within email marketing or CRM.
Proficiency in additional coding languages or data analytics tools relevant to email marketing.
Experience using Tableau and MixPanel.
Entrepreneurial / go-getter growth background.

Responsibilities

Ship campaigns across email, SMS, push, and in-app with a high degree of craft and operational precision — managing briefs, builds, QA, and deployment end-to-end in Braze.
Own AI adoption for the lifecycle marketing team — implementing AI workflows across campaign execution and agentic automation to help experiment, test, and scale faster.
Build and continuously refine a behavioral segmentation framework tied to lifecycle stage, order cadence, churn risk, and engagement signals — turning data into messaging that feels personal and converts.
Run a disciplined test-and-learn roadmap — A/B and multivariate across subject lines, offers, send timing, cadence, and journey logic — with stat sig as a non-negotiable bar and a bias toward compounding learnings over one-off wins.
Partner closely with data, product, portfolio, and brand to align on subscriber experience, pull behavioral insights, and coordinate on anything that touches the active base.
Own your numbers — track churn rate, order frequency, campaign performance, and LTV cohorts weekly, bring clear deltas to CRM reviews, and proactively flag what's working and what needs to change.

Benefits

Health Insurance coverage
401k Plan
Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach