Sr. Manager, CRM & Lifecycle Marketing

Thyme Care•Remote, United States

1d•$140,250 - $165,000

About The Position

As the Senior Manager, CRM & Lifecycle Marketing, you’ll be part of Thyme Care’s member marketing team, which leads the strategy, execution, and optimization of asynchronous member communications across the care journey. Thyme Care partners with health plans to support their members through cancer care, and that model shapes the work. Each enrollment campaign is customized per health plan partner, and on the engagement side, programs are built around specific care behaviors, each with its own messaging, timing, and audience logic. It's a high-volume, high-customization environment, and the craft of this role is honoring what makes each partner and program distinct while building the reusable logic that keeps the system scalable. You'll own the execution, optimization, and ongoing management of lifecycle marketing programs spanning member awareness, enrollment, activation, onboarding, engagement, and retention. Working primarily in Customer.io, you'll be the expert on how campaigns get built: how audience logic is structured, how personalization renders, how data attributes flow into messages, and whether a concept is feasible before work begins. You'll design, build, QA, and maintain cross-channel campaigns (email, SMS, direct mail) that are accurate, personalized, and delivered seamlessly. Consulted directly as campaigns are scoped, you'll partner closely with Enrollment Marketing, Member Engagement Marketing, Brand, Product, Engineering, and Data to define data requirements, monitor performance, and translate lifecycle strategies into personalized, scalable member experiences built on reusable logic. This role is ideal for someone who enjoys solving complex marketing and technical challenges as much as creating exceptional member experiences. You’ll combine strong marketing instincts with systems thinking to build communications that are timely, empathetic, data-driven, and scalable.

Requirements

6+ years of experience in CRM or lifecycle marketing, with a strong focus on marketing automation and data-driven campaign management.
Deep familiarity with Customer.io, Iterable, Braze, or similar CRM platforms.
Working knowledge of HTML, dynamic content, and data integrations via APIs or data pipelines.
Comfort collaborating closely with engineering and data partners to solve technical challenges.
Experience managing complex, multi-channel programs with high attention to detail and documentation.
Analytical mindset with proficiency in performance reporting (e.g., Looker or similar BI tools).

Nice To Haves

Act with our members in mind. Thyme Care’s mission, and in particular, our member experience, matters deeply to you.
Move with purpose. You’re biased to action. You know how to identify and prioritize your initiative’s needs and do what it takes to ensure that urgent and important needs are acted on purposefully.
Effective listener and communicator. Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction.
Experience. You have experience in lifestyle marketing and healthcare. You’ve demonstrated the ability to develop impactful campaigns that engage and resonate with patients and providers. You’re an adept project manager; you stay organized even as priorities change quickly. You also earned a Bachelor’s degree in a related field.
Comfort with pace and ambiguity. You have experience with scaling businesses, fast-paced environments, and startups. You understand that rapid changes to the business, strategy, organization, and priorities are par for the course.
Beginning with the end in mind. You are highly analytical. You can dive into member demographics and provider referral pathways to drive enrollment and use those insights to drive growth and results. You can translate research and insights into actionable marketing plans.

Responsibilities

Build and manage CRM journeys: Develop and maintain a high-volume portfolio of automated campaigns in Customer.io (or similar tools like Iterable or Braze) that drive awareness, enrollment, engagement, and retention.
Manage data flow and integrations: Partner with engineering and data teams to optimize how member data moves between proprietary systems and marketing platforms, ensuring reliability and personalization at scale.
Design scalable campaign architecture: Create workflows and automations across channels (email, SMS, print, and landing pages) with a focus on compliance, brand alignment, and QA.
Lead testing and reporting: Define, run, and evaluate A/B tests; use Looker and other analytics tools to measure campaign performance, identify opportunities, and deliver actionable insights.
Support co-branded initiatives: Execute marketing programs with payer and provider partners, maintaining strong collaboration and brand integrity across all audiences.
Establish operational excellence: Maintain CRM hygiene, manage segmentation and audience lists, and create documentation and standards for campaign deployment.
Collaborate cross-functionally: Work with internal partners across Enrollment, Brand, and Member Engagement to translate strategic goals into technical execution.
Champion the member experience: Reduce friction in communications by simplifying journeys, clarifying messaging, and ensuring members receive timely, supportive information.