Sr. Manager, Lifecycle Marketing

Chamberlain Group•Oak Brook, IL

10d

About The Position

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. The Senior Manager, Lifecycle Marketing is responsible for developing and executing revenue driving, best in class Email and SMS lifecycle marketing programs across the customer base, driving unit sales, paid subscription growth, and lapsed customer reactivation. This role will also be the driving force for continuous Lifecycle Marketing results improvements, spanning across customer journey optimizations, expanding audience and data attributes, operating process improvements, leveraging AI and expanding use of full email technology capability to fundamentally elevate the Lifecycle Marketing capabilities. This role is a key cross-functional member of the Digital Marketing team and will be responsible for supporting critical Marketing and Product led growth initiatives and partnering collaboratively across cross-functional teams to grow the contribution and effectiveness of the Lifecycle Marketing team’s bottom line contribution to the business.

Requirements

Bachelor's Degree in Business or Marketing
7+ years of Marketing experience with significant time and experience across Lifecycle, Email, SMS, CRM Marketing
2-3+ years hands-on experience with Marketing Automation platform (i.e. Braze, Salesforce Marketing Cloud, Pardot)
Ability to work in matrixed organization
Ability to travel up to 10% of the time internationally and domestically

Nice To Haves

Experience working in a ESP/ Marketing Automation platform tool (i.e. Braze, Salesforce Marketing Cloud, Pardot)
Demonstrated success executing email marketing campaigns

Responsibilities

Own the lifecycle marketing strategy and execution for CRM including customer onboarding, activation, product usage and churn mitigation across Email and SMS channels
Responsible for driving increased incremental revenue and subscriptions from CRM Journeys; will own priority KPIs and be responsible for iterative process of Journey optimization.
Responsible for partnering across Lifecycle Marketing team and key cross-functional partners to ensure all lifecycle marketing campaigns are launched with strong attention to detail and execution- to ensure our customers receive brand communications that drive to business objectives as intended
Advance audience and data strategies, operating processes and expand usage of full suite of Customer Experience Platform capabilities
Own critical dashboards, KPI reports, and brand narratives to showcase launch and optimization roadmap + learnings, opportunities & results from Lifecycle Marketing
Execute email and SMS campaigns, including but not limited to design, development and deployment, and landing page development and publishing
Advise on customer messaging offers and creative to drive engagement, customer acquisition and retention through cross-functional collaboration
Collaborate with internal business partners to plan, develop, deploy, and successfully execute email marketing programs to achieve business objectives
Execute A/B and multi-variate test programs to increase customer acquisition and grow engagement, purchases, and loyalty
Seek, find and solve opportunities to leverage AI for team operating process opportunities & improvements
Drive collaboration/ connection points to other marketing and product teams
Stay up to date on lifecycle marketing channel best practices and the competitive landscape
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed
Motivate and lead a high performance team by attracting, developing, engaging and retaining team members
Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies
Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications
Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values