Sr. Lifecycle Marketing Manager

Pilot.com•Nashville, TN

20h•$127,000 - $172,000•Hybrid

About The Position

This role is for a Senior Lifecycle Marketing Manager who will own a pipeline and be responsible for lifecycle-influenced pipeline, expansion revenue from existing customers, and conversion efficiency across the full funnel. The position is not execution-only; the manager will identify key behavioral and product usage signals, partner with the Data team to create actionable segments from propensity models, and build programs to move accounts through the funnel and into expansion. Collaboration with Sales, the Consulting services team, Growth Marketing, and RevOps is expected. The role reports to the VP of Marketing and is a senior individual contributor position with no direct reports. The manager will work with a team of senior specialists across various marketing functions. This is a hybrid role based in either San Francisco or Nashville, requiring in-office presence on Mondays, Tuesdays, and Thursdays.

Requirements

7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment.
Significant experience in Marketo, including building programs from scratch.
A track record of owning pipeline or revenue metrics.
Proven track record of designing and executing successful lifecycle programs across multiple customer segments.
A structured approach to experimentation with clear hypotheses, meaningful tests, and learnings that roll forward.
Skilled at analyzing customer data with the ability to translate cohort and funnel data into program decisions.
Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales).
Working knowledge of Salesforce data models.
Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA).
Comfortable navigating a fast-paced, startup environment.
Ability to own lifecycle copy without heavy reliance on a content team.
Ability to read cohort data and act on it, partnering with data specialists on modeling.

Nice To Haves

MAP certification (MCE or equivalent).
B2B SaaS background, fintech or accounting-adjacent is a bonus.

Responsibilities

Own lifecycle pipeline, including programs that turn leads into SQLs through industry nurtures, referral programs, intent-based routing, and partnership channel conversion.
Drive expansion revenue by identifying expansion-ready accounts using product usage signals and propensity model outputs, and activating lifecycle and account management plays for high-propensity tiers.
Improve conversion efficiency from trial activation and onboarding through early retention, focusing on activation rate and early churn metrics. Own Lead → SQL conversion through lifecycle personalization and segmentation.
Conduct structured tests with documented hypotheses and results, focusing on program logic, timing, audience strategy, and channel mix.
Champion AI and automation by identifying and using AI-powered tools to detect friction points and customer segments, and employing generative AI and dynamic content blocks for tailored messaging.
Develop customer education strategies in partnership with product, operations, and marketing teams to help prospects and customers realize the full value of Pilot’s solutions.