Sr. Lifecycle Marketing Manager

Pilot.com•San Francisco, CA

4d•Hybrid

About The Position

This role is for a Sr. Lifecycle Marketing Manager who will own a pipeline, focusing on lifecycle-influenced pipeline, expansion revenue from existing customers, and conversion efficiency across the full funnel. The position involves identifying key behavioral and product usage signals, partnering with the Data team to create actionable segments from propensity models, and building programs to move accounts through the funnel. Collaboration with Sales, Consulting services, Growth Marketing, and RevOps is essential. The role reports to the VP of Marketing and is a senior individual contributor position with no direct reports, but will work with a team of senior specialists across various marketing functions. This is a hybrid role based in San Francisco or Nashville, requiring in-office presence on Mondays, Tuesdays, and Thursdays.

Requirements

Owned lifecycle programs accountable to pipeline and revenue, not just engagement metrics.
Proficiency with enterprise Marketing Automation Platforms (MAP) at an architectural level, including building complex triggered flows and strategic segmentation.
Strong writing skills for lifecycle copy.
Ability to analyze cohort data and act on it, partnering with data specialists on modeling.
7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment.
Significant experience in Marketo, including building programs from scratch.
Track record of owning pipeline or revenue metrics.
Proven track record of designing and executing successful lifecycle programs across multiple customer segments.
Structured approach to experimentation with clear hypotheses, meaningful tests, and learnings that roll forward.
Skilled at analyzing customer data and translating cohort and funnel data into program decisions.
Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales).
Working knowledge of Salesforce data models.
Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA).
Comfortable navigating a fast-paced, startup environment.

Nice To Haves

MAP certification (MCE or equivalent).
B2B SaaS background, fintech or accounting-adjacent is a bonus.

Responsibilities

Own programs that turn leads into SQLs through lifecycle marketing, including industry nurtures, referral programs, intent-based routing, and partnership channel conversion.
Identify expansion-ready accounts using product usage signals and propensity model outputs, and activate lifecycle and account management plays for high-propensity tiers.
Improve conversion efficiency from trial activation and onboarding through early retention, focusing on activation rate and early churn metrics.
Own Lead → SQL conversion through lifecycle personalization and segmentation.
Conduct structured tests with documented hypotheses and results, focusing on program logic, timing, audience strategy, and channel mix.
Champion AI and automation by identifying and using AI-powered tools to detect friction points and customer segments, and employing generative AI and dynamic content blocks for tailored messaging.
Develop customer education strategies in partnership with product, operations, and marketing teams to help prospects and customers realize the full value of Pilot’s solutions.