Sr. Marketing Manager Digital Commerce & Analytics

Natural Grocers•Lakewood, CO

10h•Onsite

About The Position

The Sr. Marketing Manager Digital Commerce & Analytics owns our third-party delivery and online storefront presence, manages paid digital advertising across platforms, and provides the analytical backbone to measure and optimize what we do digitally. This is a highly collaborative, cross-functional role that bridges ecommerce, advertising, and data — ensuring our digital channels work together, build on each other, and drive measurable results for the business.

Requirements

Strong analytical skills with the ability to interpret platform data, build reports, and translate insights into actionable recommendations.
Demonstrated experience planning and executing paid digital advertising campaigns, including budget management and performance optimization.
Hands-on experience managing third-party delivery platform storefronts or online marketplace presence.
Experience building and managing a marketing or advertising calendar tied to seasonal and national events.
Highly organized with the ability to manage multiple channels, campaigns, and deadlines simultaneously.
Collaborative communicator who works effectively across teams and functions.

Nice To Haves

Bachelor’s degree in Business, Marketing, Analytics, or related field preferred.
5 years of experience in eCommerce management, digital marketing, or related field.
Experience in grocery, retail, CPG, or natural/specialty food is a plus.
Proven experience owning or managing ecommerce business performance and growth initiatives.
Familiarity with competitor tracking and market analysis in a retail or ecommerce context.
Background in customer acquisition and retention analysis.
Comfort presenting campaign plans and performance data to internal stakeholders.
Knowledge of Natural Grocers’ brand, mission, and customer-first approach.

Responsibilities

Own and manage the organization’s presence on third-party delivery and ecommerce platforms, including storefront setup, product listings, promotional mechanics, and campaign execution.
Develop and maintain digital storefronts that are timely, visually compelling, and tied to national events, seasonal moments, and promotional priorities (e.g., Father’s Day, Back to School, pantry staples).
Monitor platform performance and optimize listings, pricing, and promotional offers to drive conversion and customer acquisition.
Track competitor activity across ecommerce platforms and provide regular reporting on competitive positioning and market trends.
Plan, execute, and manage paid digital advertising campaigns across relevant platforms, coordinating creative needs with the internal creative team.
Build and maintain an annual advertising calendar anchored to national events and seasonal moments, then layer in brand campaigns, promotional periods, and channel-specific initiatives.
Align digital advertising strategy with ecommerce storefront activations so that paid media and on-platform promotions reinforce each other.
Present campaign plans for review and approval; iterate based on performance data.
Manage budgets, pacing, and ad spend allocation across platforms.
Serve as the analytical owner for digital marketing performance — pulling together data from ecommerce platforms, paid media, and related channels into a clear, consistent view of what is and isn’t working.
Track key metrics including customer acquisition vs. retention trends, conversion rates, ROAS, and platform-specific KPIs.
Develop regular reporting cadences and share insights with relevant stakeholders to inform decisions across the marketing team.
Evaluate the effectiveness of promotional strategies and make data-backed recommendations for optimization.
Contribute analytical perspective to broader marketing planning discussions.
Work collaboratively with internal teams across marketing, store operations, and analytics — this role is designed to connect channels, not operate in a silo.
Participate in weekly planning and campaign review meetings, contributing both the ecommerce and advertising perspective.
Coordinate with the creative team to brief and prompt campaign assets; the creative team handles production, this role handles strategy and direction.
Bring a full-year campaign calendar to the table — starting with national moments, then layering in brand priorities, promotional windows, and channel-specific activations.

Benefits

Birthday Bonus Pay
Vitamin Bucks (up to $2,080 earned as store credit annually)
Holiday Pay for 5 Holidays – Stores Closed
Paid Time Off (sick days and vacation) that Increases with Tenure
Paid Nutrition Education
good4u Crew Member Discount
Npower Program (customer appreciation and rewards program)
Regular, Scheduled Pay Increases
Advancement Opportunities and Career Development
Health and Wellness Program
Employee Assistance Program (EAP)
Employee Referral Program
Medical, Dental and Vision Insurance
Paid Parental Leave
Paid Medical Leave (through company paid short-term disability insurance)
Company Paid Short-Term Disability Insurance
Company Paid Life Insurance
Voluntary Benefits Including Hospital Indemnity, Accident Insurance, Long-Term Disability Insurance, Term Life Insurance
Retirement Savings Plan (401k) with discretionary Company Match
Healthcare and Dependent Care Flexible Spending Account (FSA)
Health Savings Account (HSA) with Company Match