Sr Manager, Digital Analytics

The Walt Disney Company•Celebration, FL

1d•Onsite

About The Position

Disney Experiences Intelligence (DXi) influences data-driven and consumer-centric decision making with integrated, objective, and actionable insights across Disney Experiences. As a Senior Manager, Digital Analytics, you will join a fast-paced team responsible for delivering analytics and measurement that support digital and sales performance, including Cast-facing incentive programs (i.e., SUCCESS). This includes developing insights across Walt Disney World Resort to identify performance drivers, surface risks and opportunities, and inform decision making and business outcomes. The role reports to the Director, Analytics and is based in Celebration, FL.

Requirements

Minimum of 7+ years of analytical experience
Demonstrated leadership across direct and indirect reporting relationships
Strong analytical and problem-solving skills, including the ability to derive actionable insights and translate findings into recommendations
Demonstrated project management skills and ability to manage multiple priorities
Proven ability to work cross-functionally with business, product, and technology partners
Excellent written and verbal communication skills, including presenting insights to senior leaders
4+ years of digital analytics tool experience (e.g., Adobe Analytics, Google Analytics)
Strong expertise defining digital analytics tracking requirements and coordinating technical delivery with engineering teams
Ability to lead analytical work from ideation to completion and function effectively in an environment of ambiguity

Nice To Haves

Travel, hospitality, or destination-based business experience
Strong influencing and collaboration skills
Ability to quickly synthesize complex business contexts and establish credibility with partners
Experience leveraging advanced SQL to analyze large, multi-source datasets
Experience with business intelligence tools
Understanding of the growing role of AI in the analytics space and experience with adopting new capabilities
Digital analytics tracking experience with both website and mobile app implementations

Responsibilities

Lead a team of analytical professionals partnering closely with multiple business and technology groups
Manage prioritization for direct reports and adjust effectively to changing business priorities
Understand business objectives and lead deep dive analyses of user behavior across digital ecosystems
Lead creation of digital tracking strategies and partner with engineers on technical delivery of digital tracking solutions as part of the software development life cycle
Act as subject matter expert of Adobe Analytics implementation strategy and best practices
Support business partners through regular reporting as well as ad-hoc analyses, leveraging digital analytics toolsets and cloud data environments
Interpret and report performance as part of a holistic business story, inclusive of observations, key insights, and recommendations
Develop relationships with partner analytics teams to enable holistic storytelling
Create compelling presentations to highlight analysis and tell the story
Act as program champion for the SUCCESS Cast sales incentive plan
Support SUCCESS plan execution, including incentive measurement, and payout analysis
Monitor incentive results and trends; identify risks and opportunities to improve performance