Digital Commerce Manager

EBSCO Industries Inc

About The Position

Moultrie is the #1 brand in cellular trail cameras and game feeders. We build products hunters rely on to scout smarter, pattern movement, and fill tags. Our principles: Customer Obsession. Excellence is the Standard. Bias for Action. Act Boldly. Deliver Results. Hire and Develop the Best. Be Curious and Learn. Win as a Team. Own Moultrie’s digital commerce business — Moultrie.com, Amazon, Walmart, and lifecycle marketing. Set strategy, lead the team, and drive profitable growth across all channels. This role owns the P&L, not just the playbook.

Requirements

5+ years leading e-commerce, with direct P&L ownership
Proven revenue growth across DTC and at least one major marketplace (Amazon or Walmart)
Expert in GA4, A/B testing, and conversion optimization
Hands-on Amazon Seller Central or Vendor Central experience
Experience with Magento, Shopify Plus, or BigCommerce
Lifecycle marketing experience — Klaviyo, Attentive, or similar
Bachelor’s in marketing, business, or related field

Nice To Haves

Walmart Seller Center and Walmart Connect experience
SEO expertise across DTC and marketplace listings
Experience with subscription or membership commerce
Background in outdoor, sporting goods, or consumer electronics
Demonstrated AI fluency — uses AI tools to accelerate analysis, copy, and reporting

Responsibilities

Build the team. Own structure, hiring decisions, and performance standards across DTC, marketplace, and lifecycle.
Own the P&L across Moultrie.com, Amazon, and Walmart. Set channel strategy and drive profitable growth.
Track what matters: conversion, AOV, ACOS/TACOS, Buy Box %, organic rank, CLV, CLTV:CAC, and NPS.
Make calls from data. Move fast.
Treat Amazon and Walmart as distinct businesses — different strategies, different levers.
Oversee listings, A+ content, ad programs, and account health on both platforms.
Set ACOS/TACOS targets. Hold the team accountable to them.
Drive organic rank through content quality and review programs.
Protect brand integrity — pricing, unauthorized sellers, content standards.
Own the Moultrie.com experience — merchandising, content, UX, SEO, and conversion.
Oversee the Magento platform and tech stack. Keep the site fast, reliable, and on-calendar.
Own the lifecycle program — email, SMS, and push.
Cover the full customer journey: welcome, post-purchase, replenishment, and win-back.
Optimize for repeat purchase rate and CLV.
Collaborate across Product, Marketing, Operations, and Finance.
Report channel performance to leadership — what’s working, what’s not, what’s next.