Digital Product Manager, Commerce

Colgate • Overland Park, KS

6h • Hybrid

About The Position

The Digital Product Manager, Commerce is responsible for developing, managing, and executing digital experiences for Hill’s Pet Nutrition direct to consumer experiences. This role will own a P&L and be responsible for scaling, expanding, and optimizing its digital presence. A key focus of this role is the strategy and execution of digital marketing activations—including paid media, social, and influencer channels—to drive high-quality traffic and conversion.

Requirements

• Bachelor’s degree
• 5+ years of experience in Direct to Consumer strategy/merchandising and/or extensive commerce experience.
• Proven track record managing a platform that leverages digital marketing activation elements, specifically managing/overseeing paid advertising, paid social, affiliate/influencer marketing, and paid search (SEM).

Nice To Haves

• Experience working closely with development teams in an agile methodology.
• Extensive experience with eCommerce platforms, specifically Shopify Plus.

Responsibilities

• Provide business leadership into the agile sprint planning prioritization process.
• Articulate the business strategy and guide the product roadmap to maximize growth.
• Create business input into requirements to ensure efficiency and quality of implementation for new web experiences.
• Responsible for identifying solutions and achieving successful results via direct-to-consumer owned properties, focusing on revenue growth & insights generation.
• Communicate clearly and deliver innovative results in a timely, self-driven manner under established deadlines.
• Manage on-platform execution of new SKUs, SKU changes, and SKU discontinuations.
• Manage promotion strategy in conjunction with finance, accounting, supply chain, and IT teams.
• Assist in launching and expanding into new digital properties working with Shopify Plus as the core ecommerce platform.
• Partner with key cross-functional stakeholders to ensure projects are launched on-time and on-budget.
• Work closely with Customer Service to deliver outstanding service and Supply Chain to ensure adequate inventory levels and accurate shipping estimates.
• Generate actionable insights by analyzing consumer data to continuously enhance the consumer experience.
• Utilize sources such as Google Analytics, Concentrix, and other insights platforms to identify areas for improved execution within the Direct-to-Consumer (DTC) channel and in collaboration with other Hill's Commercial partners.
• Lead the execution of performance marketing strategies, including paid advertising and paid search (SEM).
• Manage paid social campaigns and affiliate/influencer programs to drive brand discovery and customer acquisition.

Benefits

• medical
• dental
• vision
• basic life insurance
• paid parental leave
• disability coverage
• participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
• a minimum of 15 vacation/PTO days
• 13 paid holidays
• Paid sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level