Sr. Marketing Campaign Manager

LinkSquares, Inc. • Boston, MA

12h • Onsite

About The Position

The Sr. Marketing Campaign Manager will be the strategic architect behind the campaigns that introduce LinkSquares to the world. Reporting to the VP of Demand Generation, you’ll design and execute integrated programs that drive meaningful engagement and build a robust sales pipeline. This is a high-impact role where you will blend creativity with data-driven strategy to reach executive decision-makers across the legal and finance landscape.

Requirements

• Experience building integrated marketing programs at a B2B company, specifically targeting Director, VP, and C-level executives.
• A strong understanding of the B2B sales cycle and the ability to prioritize projects based on their potential impact on revenue.
• Hands-on experience with HubSpot (or similar automation tools).
• An approach to demand generation that relies on testing variables, identifying winning tactics, and scaling what works.
• The ability to translate complex campaign strategies into clear, actionable plans for stakeholders across the organization.

Nice To Haves

• Experience with Contentful CMS or using AI tools to streamline marketing workflows is a significant plus.

Responsibilities

• Lead the planning and execution of multi-channel campaigns, managing everything from initial briefs and content requirements to final promotional tactics.
• Design and manage automated lead-nurturing workflows that guide prospects through the buyer’s journey and improve conversion rates.
• Partner with the SDR and Sales teams to provide the documentation, training, and tools they need to successfully follow up on campaign leads.
• Build and optimize high-converting landing pages and email sequences that resonate with our target audience.
• Monitor campaign health and KPIs (pipeline contribution, ROI, and lead quality). You’ll use these insights to continuously refine our tactics and digital channels.
• Maintain the global marketing calendar and collaborate with Marketing Ops to ensure our database segmentation is precise and effective.

Benefits

• medical, dental, and vision insurance
• 401k retirement plan with a company match
• equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure)
• flexible paid time off
• generous parental leave
• life and disability insurances

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed