Sr. Campaign Manager

ScienceLogic

1d•Hybrid

About The Position

The Senior Campaigns Manager is responsible for owning and executing ScienceLogic’s highest-impact global demand programs across Observability and Competitive Takeout campaigns. This role blends solution-based GTM (Observability) with competitive displacement strategies, ensuring full-funnel performance from awareness through pipeline and revenue. You will act as a central orchestrator of integrated campaigns, with a strong emphasis on digital marketing channels (paid media, web, email, intent, and conversion optimization) to drive scalable demand. You will partner closely with Product Marketing, Sales, Field/Regional teams, BDRs, and RevOps to deliver data-driven, multi-channel programs that generate measurable pipeline impact. This role also plays a key part in advancing ABX strategy and execution across priority accounts and segments.

Requirements

7+ years in B2B demand generation or integrated campaign leadership (enterprise SaaS preferred).
Proven success running solution-based and competitive/takeout campaigns.
Strong experience with digital marketing channels (paid media, search, display, email, web conversion, and intent data platforms).
Demonstrated ability to build and optimize multi-channel, digital-first demand programs.
Experience with ABM/ABX platforms and account-based orchestration.
Deep familiarity with marketing automation, CRM, attribution, and analytics frameworks.
Strong cross-functional leadership and stakeholder management.

Responsibilities

Own global campaign strategy for Observability and priority solution areas.
Develop integrated, full-funnel campaigns aligned to GTM priorities and buyer journeys.
Partner closely with Product Marketing to define messaging, offers, and activation strategies.
Drive pipeline through coordinated, digital-first execution across paid media, web, email, ABX, and sales-led initiatives.
Lead global competitive displacement strategy and execution.
Build and scale “takeout” campaigns, including messaging, offers, nurture flows, and sales enablement.
Activate campaigns through targeted digital channels and intent-based programs to capture in-market demand.
Partner with Sales and Field teams to drive regional adoption and execution.
Incorporate win/loss insights and market intelligence to continuously refine targeting and positioning.
Support and scale ABX programs across priority accounts and segments.
Collaborate with Sales and BDR teams on account selection, personalization, and orchestration.
Leverage digital channels (paid media, display, email, web personalization) to drive account-level engagement.
Contribute to the development of scalable, repeatable “campaign-in-a-box” frameworks for regional teams.
Orchestrate multi-channel programs across digital, ABX, and sales motions.
Manage campaign briefs, timelines, assets, and cross-functional coordination.
Ensure consistent execution across regions, including localization where needed.
Partner with Digital and Marketing Operations teams to optimize channel mix, targeting, and spend efficiency.
Partner closely with Product Marketing (messaging, positioning, launches), Sales & BDRs (account targeting, follow-up, pipeline conversion), Field/Regional teams (local activation), RevOps (targeting, attribution, reporting), and Digital Marketing teams/agencies (execution and optimization).
Align campaigns tightly to revenue goals and overall GTM strategy.
Own and track KPIs across: Pipeline (sourced and influenced), Competitive pipeline impact, Digital performance (CTR, CVR, CPL, CAC efficiency), Engagement and conversion rates.
Lead monthly performance reviews and quarterly optimization cycles.
Leverage data, attribution models, and testing (A/B, multivariate) to continuously improve campaign performance and ROI.

Benefits

Comprehensive medical, dental and vision plans.
401(k) plan with employer match.
Flexible Paid Time Off (FTO)
Volunteer Time Off (VTO)
5-year Service Milestone Sabbatical.
Paid parental leave.
Generous employee referral bonus program.
Pet insurance.
HQ Office centrally located in Reston Town Center featuring a well-stocked kitchen with rotating snacks and beverages, and catered lunch on Thursdays.
Regular virtual company-wide events, including cooking classes, yoga, meditation and more.
The opportunity to learn and develop from some of the best and brightest minds in the industry!