Campaign Manager
About The Position
We're an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps brands and agencies think beyond clicks and conversions to unlock new opportunities for growth. We thrive on rolling up our sleeves and digging into the tough stuff for our 800+ clients. And we love getting them the most ROI from their digital marketing. If you’re up for the challenge, join us. Let’s move fearlessly forward together. Adswerve is looking for a Strategic Campaign Manager, Programmatic to join the Performance Media team! The Strategic Campaign Manager, Programmatic is responsible for the end-to-end execution, management, and optimization of programmatic media plans across multiple channels. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI.
Requirements
- 3+ years of proven experience in programmatic advertising activation and planning.
- Hands-on experience with major DSPs including DV360, Amazon DSP, and the Trade Desk preferred.
- Ability to translate complex digital media metrics into clear, meaningful campaign stories.
- Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.
- Proficiency in process placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models
Responsibilities
- Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
- Identify third-party data segments, manage audience lists, and curate publisher lists.
- Negotiate and implement direct and private marketplace (PMP) deals with media partners.
- Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360, Amazon DSP, and The Trade Desk.
- Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
- Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
- Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
- Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
- Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
- Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
- Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
- Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.
Benefits
- Medical, dental and vision available for employees
- Paid time off including vacation, sick leave & company holidays
- Paid volunteer time
- Flexible working hours
- Summer Fridays
- “Work From Home Light” days between Christmas and New Year’s Day
- 401(k) Plan with 5% company match and no vesting period
- Employer Paid Parental Leave
- Health-care Spending Accounts
- Dependent-care Spending Accounts
- Employer Paid Basic Life Insurance
- Voluntary Life Insurance (Employee/Spouse/Child)
- Employer Paid Short & Long Term Disability
- Employee Assistance Program (EAP)
- Continuing Education Reimbursement
- Employee Referral Bonus Program
- Monthly Remote Work Stipend
- New Hire Office Equipment Reimbursement
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
