Marketing Campaign Manager

General Dynamics Information Technology•Falls Church, VA

1d•Hybrid

About The Position

GDIT is seeking a strategic marketing professional to join its growing corporate marketing team. This role will support campaign development for the Defense market and company-wide technology initiatives. The Marketing Manager will oversee and execute the strategic and tactical development, delivery, and measurement of priority campaigns for GDIT. This involves collaborating with a creative marketing team, technical subject matter experts, alliance partners, and the wider Growth organization to create best-in-class marketing programs. This is an opportunity to contribute to the go-to-market strategy and day-to-day marketing direction for significant business pursuits and the positioning of core capabilities. The candidate will oversee the development of integrated marketing campaigns to position the business for success, maintaining close working relationships with Growth/Business Development directors and Technology leadership to ensure alignment of marketing efforts with business activities in the Defense space. This position requires a hybrid work arrangement, with 3 days per week in the Falls Church, Virginia office.

Requirements

Bachelor's and/or Master's degree in Marketing, Public Relations, Communications, Journalism or a related discipline
5+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience
Strong and highly effective writing and public speaking skills and interpersonal communication skills.
Experience in cross-channel marketing communications (PR, events, digital and social media)
Willingness to submit writing samples upon request
Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.
Hybrid to Falls Church, Virginia office 3 days per week

Nice To Haves

Strategic thinker who can synthesize information from various sources to create an actionable point of view.
Ability to translate strategic plans into actionable execution.
Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities.
Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts.
You understand how to connect marketing action to business outcomes.
You understand how to strategically manage and invest budget.
Strong team player with a track record of cross-functional collaboration.
Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing.
Experience designing integrated marketing campaigns in the technology sector.
Experience with alliance partner marketing and/or executing campaigns in the technology sector.

Responsibilities

Creating strategic and measurable go-to-market plans that align to overarching growth and brand goals
Building consultative relationships with subject matter experts, business development/growth and operational teams
Consulting with external marketing vendors as well as media partners in support of integrated marketing campaigns
Collaborating with GDIT’s extensive technology partner ecosystem and supporting the co-marketing initiatives
Acting as an ambassador for the marketing team, demonstrating the value of strategic marketing
Working effectively within a large matrixed organization

Benefits

Comprehensive benefits and wellness packages
401K with company match
Competitive pay
Paid time off
Full-flex work week
Variety of medical plan options, some with Health Savings Accounts
Dental plan options
Vision plan
Ability to contribute both pre and post-tax dollars up to the IRS annual limits
Variety of paid time off plans, including vacation, sick and personal time, holidays
Paid parental, military, bereavement and jury duty leave
Short and long-term disability benefits
Life, accidental death and dismemberment, personal accident, critical illness and business travel and accident insurance