Sr Marketing Automation Analyst

LendingClub•San Francisco, CA

2d•Hybrid

About The Position

This role is responsible for driving marketing performance by owning the execution and optimization of automated campaigns across email, lifecycle, and lead nurture programs. You'll play a key role in helping the marketing team scale by improving how we build, test, and refine automation workflows that support acquisition and engagement goals. This is an opportunity to bring both technical expertise and creative judgment to campaigns that directly impact business outcomes.

Requirements

2+ years of experience in marketing automation or a related marketing field; bachelor's degree or higher, or equivalent combination of education and experience
You've been using AI tools in your daily life long enough to have real opinions about them — what they're good at, where they fall short, and when to trust the output — and you're ready to apply that intuition to real marketing problems
You use AI to accelerate content development, audience analysis, and campaign optimization, while being discerning about where editorial judgment still belongs to a human
You've thought through the brand and compliance implications of AI-generated content and are building workflows your team can trust and repeat
You take ownership of your campaigns and proactively look for ways to improve performance and process
You use sound judgment when applying new tools or approaches to ensure accuracy and quality
You collaborate effectively across teams and adapt your approach based on feedback and data
You're detail-oriented and comfortable managing multiple campaigns and deadlines at once

Nice To Haves

Experience with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud
Familiarity with A/B testing and campaign performance analytics
Experience working in a regulated industry, such as financial services
Basic understanding of HTML/CSS for email template troubleshooting

Responsibilities

Build, launch, and maintain automated marketing campaigns across email and lifecycle channels, ensuring accuracy and timely execution
Manage audience segmentation and targeting logic to improve relevance and engagement across campaigns
Monitor campaign performance and translate data into clear recommendations for optimization
Use AI tools to accelerate content development, audience analysis, and campaign testing, while applying editorial judgment to ensure quality and brand fit
Partner with content, design, and compliance teams to ensure campaigns meet brand standards and regulatory requirements
Troubleshoot and resolve issues within marketing automation platforms, escalating complex technical issues when needed
Document and maintain workflows and campaign processes to support consistency and repeatability across the team
Identify opportunities to improve automation processes and bring ideas forward for how the team can work more efficiently