Sr. Manager, Strategy

Tapestry•New York, NY

2d•Onsite

About The Position

The Senior Manager of Strategy plays a key role in shaping Tapestry’s growth choices, with a focus on international markets and cross-functional strategy. Working closely with Tapestry leadership, international leaders, and cross-functional partners, this role helps define where and how Tapestry grows globally - grounding decisions in consumer insight, market context, and competitive dynamics. The role focuses on informing and influencing strategic decisions, ensuring that growth priorities across regions and functions are clear, aligned, and grounded in a coherent view of the market and consumer. The role reports to the Sr Director, Tapestry Strategy, and is based in New York City.

Requirements

7+ years of experience in a combination of corporate strategy management consulting, and operating roles within the retail sector
Experience within retail, apparel, DTC brands, or ecommerce preferred
Experience in designing a multi-year corporate strategy for a large, global organization and in developing and executive strategic plans for business growth required
Prior experience supporting a global business, with globally distributed teams, strongly preferred
An MBA or other advanced degree is preferred

Responsibilities

Define International Growth Priorities: Shape Tapestry’s growth choices across APAC, EMEAI, and new markets. Assess market attractiveness, consumer dynamics, and competitive landscape to inform where to scale, enter, or deprioritize. Define “how to win” in priority markets, including implications for brand positioning, consumer targeting, and capabilities. Partner with international BUs to pressure-test plans and ensure alignment with Tapestry’s broader strategy.
Develop Outside-In Perspective to Inform Decisions: Build clear perspectives on market size, consumer TAM, and growth headroom across priority regions. Synthesize macro trends, consumer shifts, and competitive dynamics into actionable insights. Conduct market scans and case studies to inform strategic choices and inspire action. Translate external insights into implications for brands, regions, and growth priorities. Partner closely with Strategy & Consumer Insights and cross-functional teams to ensure perspectives are grounded and actionable.
Shape Functional Strategies to Enable Growth: Partner with functional teams (Tech, Supply Chain, People & Org, etc.) to shape strategies that unlock growth. Identify capability gaps and key enablers required to support regional and brand priorities. Connect functional priorities to brand and regional strategies, ensuring alignment and sequencing of investments.
Frame Strategic Choices and Support Decision-Making: Structure key strategic questions, develop options, and clarify tradeoffs for leadership. Support development of enterprise growth narratives for Tapestry’s Executive Committee and Board discussions. Contribute to quarterly strategy updates and ongoing articulation of Tapestry’s growth agenda. Ensure recommendations are grounded in clear assumptions, risks, and success criteria.