Sr Manager, Media Strategy

Post Consumer Brands•Lakeville, MN

7h•Hybrid

About The Position

Post Consumer Brands is seeking a Senior Media Manager to lead a team of media experts and support the strategy, build, and execution of data-driven marketing programs for PCB’s portfolio of brands. This role involves leading all aspects of media, including strategizing, measuring, and optimizing media programs across both the pet & grocery categories. The ideal candidate will have a proven ability to lead a team and drive results, and be comfortable with data and ambiguity as they will be helping shape a new capability.

Requirements

5–7 years of experience in media, marketing strategy, or planning
Proven experience leading teams and developing talent (people leadership required)
Strong background in digital media, including retail media, search, and programmatic
Experience managing or influencing large media budgets and translating strategy into execution
Ability to thrive in ambiguity and drive clarity, action, and results
Excellent communication and storytelling skills, with comfort presenting to senior stakeholders
A collaborative mindset with the ability to influence across cross‑functional teams
Bachelor’s degree (Marketing, Communications, or related field preferred)

Responsibilities

Lead a team of 4+ high achieving media experts
Direct and develop talent
Influence and educate cross-functional stakeholders on media investment strategies by brand
Work closely with cross-functional teams including brand, sales, marketing communications and insights
Partner with brand teams to guide A&C investments and educate teams on media impact to sales and goals
Combine brand insights with sales priorities to create media investment scenarios
Partner with agency to define campaign KPIs and measurement approach by the consumer funnel
Educate PCB leadership on media landscape including linear TV, streaming TV, online video, national display, paid social, retail media, search, OOH, etc
Lead and serve as media point-of-contact for annual planning workstreams across all brands
Develop full funnel media campaigns across all brands
Plan media budgets across wide variety of channels including TV, OLV, display, paid social, retail media, search and national promotions
Present planning milestones and gain approval from key leadership stakeholders
Set measurement goals for media spend by channel and across the full funnel
Translate data into actionable insights, identifying opportunities and risks
Educate and communicate impact of media programs to the broader organization
Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
Partner with insights team on annual media mix measurement workstreams and utilize results to inform future plans and optimizations
Lead process for creative optimizations & testing strategies, including A/B testing at the channel level
Lead process for audience optimizations & testing strategies
Lead process for new channel testing