Sr. Manager, Marketing Strategy

NBCUniversal•New York, NY

2h•$115,000 - $145,000•Hybrid

About The Position

You’re the architect of the “aha!” moment, energized by the challenge of turning complex insights into high-impact marketing strategies that move the needle. You’re a professional dot-connector—naturally curious, digging deep into the “why,” and weaving together data, culture, and content to define what’s next. You don’t just interpret data; you own the narrative, translating numbers into a clear strategic roadmap that your partners are excited to follow. You communicate with a blend of clarity and conviction, and you know exactly how to tailor your message to resonate with any audience. You thrive in the high-stakes, fast-moving gray space where others might see only ambiguity. You’re a proactive team player who manages multiple priorities with a sense of calm momentum, building productive relationships across every team you touch. You bring a "yes, and" mindset to every discussion, asking the thoughtful questions that push the work further and representing the strategy perspective with the confidence of a seasoned pro. Most importantly, you’re an entertainment obsessive, motivated by the unique opportunity to help audiences discover their next favorite obsession and drive the way the world connects with content on Peacock.

Requirements

6+ years of relevant experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environments
Proven track record building successful marketing strategies
Demonstrates strong strategic thinking, with the ability to connect data, cultural insights, and business objectives into clear, actionable recommendations
Skilled communicator and visual storyteller, with experience distilling complex ideas into simple, compelling narratives and PowerPoint presentations
Highly organized and detail-oriented, with the ability to manage multiple projects and deliver high-quality work in a fast-paced environment
Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization
Experience working across functions, with the ability to contribute to discussions with key Peacock stakeholders and partners
Proactive self-starter who takes initiative and demonstrates sound judgment, while also knowing when to seek guidance
Adaptable and growth-oriented, with a demonstrated ability to absorb feedback, apply learnings, and continuously strengthen their work.
Interest in building better processes and project management tools with key partners.
Passion for television, streaming, and pop culture, with a curiosity for emerging trends and audience behavior
Experience navigating broader stakeholder/team relationships
Experience leading and mentoring junior members of a team
Bachelor’s degree

Nice To Haves

Familiarity with project management systems like Airtable
Experience with analytical tools like MRI and Nielsen data
Experience with brand/agency relationships

Responsibilities

Lead marketing strategy for select Peacock titles and initiatives, defining positioning, audience targets, campaign objectives, and strategic frameworks
Support strategic planning for tentpoles, priority titles and franchises
Proactively source, curate and synthesize research, cultural insights, and performance data into clear takeaways that inform strategy and campaign direction
Identify marketing hooks that expand reach, drive engagement, and unlock growth opportunities
Collaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and other partners to synthesize inputs and inform strategic recommendations
Translate strategy into effective guidance for execution across creative, media, and other platform touchpoints.
Develop clear, compelling presentations that bring strategies to life for internal stakeholders
Collaborate with stakeholders to shape strategic narratives and deck formats, provide actionable feedback, and prepare materials for review. Prepare compelling materials for senior leadership reviews, ensuring clarity and consistency of the strategic narrative.
Track campaign performance and contribute to optimization by surfacing key insights and learnings
Provide guidance and mentorship to junior team members, fostering a culture of strategic rigor and collaborative excellence.
Oversee and maintain project tracking for multiple workstreams and deliverables to meet deadlines