Sr. Product Marketing Manager, Content Strategy

American ExpressNew York, NY
$103,750 - $174,750Hybrid

About The Position

As Sr. Product Marketing Manager, Content Strategy, you will build and lead the content engine that powers Product & Partner Marketing across the Global & Large Enterprises segment. Product & Partner marketing is a strategic, full-funnel marketing function and high-quality, consistent, and scalable content is critical to our success. This role will define how we bring our product stories to life across campaigns, channels, and customer touchpoints. You will partner closely with Product Marketing, Product, Field, and other Marketing teams to translate product strategies into compelling, customer-centric narratives and assets. You will also manage agency relationships and ensure content is delivered with high quality, consistency, and speed. You will manage a Content Specialist and foster a culture of storytelling excellence, operational rigor, and continuous improvement.

Requirements

  • Build and lead the content engine that powers Product & Partner Marketing across the Global & Large Enterprises segment.
  • Define how to bring product stories to life across campaigns, channels, and customer touchpoints.
  • Partner closely with Product Marketing, Product, Field, and other Marketing teams to translate product strategies into compelling, customer-centric narratives and assets.
  • Manage agency relationships and ensure content is delivered with high quality, consistency, and speed.
  • Manage a Content Specialist and foster a culture of storytelling excellence, operational rigor, and continuous improvement.

Responsibilities

  • Build and lead the content engine that powers Product & Partner Marketing across the Global & Large Enterprises segment.
  • Define how to bring product stories to life across campaigns, channels, and customer touchpoints.
  • Partner closely with Product Marketing, Product, Field, and other Marketing teams to translate product strategies into compelling, customer-centric narratives and assets.
  • Manage agency relationships and ensure content is delivered with high quality, consistency, and speed.
  • Manage a Content Specialist and foster a culture of storytelling excellence, operational rigor, and continuous improvement.

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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