Sr. Content Marketing Manager

Dayforce

23h•$82,700 - $147,600•Remote

About The Position

Dayforce is seeking a Senior Content Marketing Manager to create high-impact, search-driven content that enhances Dayforce's authority and discoverability in an AI-powered landscape. This role requires a strong writer and SEO expert skilled in producing content optimized for both traditional search and AI-driven experiences, including Answer Engine Optimization (AEO) and large language models (LLMs). The manager will collaborate with Product Marketing, Demand and Growth, Web, Social, and External Communications teams to align content with integrated campaigns and business priorities. They will also provide guidance on content structure and amplification to improve reach and discoverability. The ideal candidate possesses both creativity and analytical skills, is comfortable analyzing performance data to identify opportunities, and can translate complex HCM technology into clear, differentiated content. This is a fast-paced, execution-focused role requiring a high standard of accuracy, relevance, and impact.

Requirements

Strong writing ability: Proven experience creating high-quality, engaging, and search-optimized content at scale.
SEO expertise: 6–8 years of experience in SEO, organic growth, or content strategy (agency or in-house).
AEO competency: Demonstrated ability to create structured, answer-first content that is surfaced and cited in AI-generated responses and conversational search experiences.
LLM fluency: Experience using tools like ChatGPT and understanding how AI surfaces and summarizes content.
Data-driven mindset: Ability to analyze performance and apply insights to improve content.
Search intent & structure: Strong understanding of how content format and structure impacts discoverability and engagement.
Collaboration: Ability to work cross-functionally and influence without ownership.
Tools & technology: Experience with GA4, Google Search Console, and SEO platforms along with hands-on use of AI tools to support content development, optimization, and workflow efficiency.

Responsibilities

Write and publish high-quality, search-optimized content on a consistent cadence, including blogs, thought leadership, comparison pages, FAQs, infographics, and other digital content assets.
Create structured, answer-first content designed to be surfaced in AI-generated responses and LLM-driven experiences.
Translate complex HR, payroll, and workforce management topics into clear, engaging, and authoritative content.
Refresh and optimize existing content to improve search visibility, engagement, and conversion performance.
Serve as a champion for SEO and AEO best practices, partnering with stakeholders to ensure content aligns with search intent, audience needs, and funnel stage.
Support broader content marketing initiatives as business needs evolve, contributing to research reports, executive thought leadership, campaign assets, customer stories, and other strategic content priorities.
Apply SEO best practices including keyword research, topic clustering, and on-page optimization.
Structure content for Answer Engine Optimization (AEO), including featured snippets, “People Also Ask,” and zero-click results.
Optimize content for LLM discoverability using clear formatting, strong information hierarchy, and entity-based content.
Stay current on evolving search and AI trends and continuously refine content approaches.
Track and analyze content performance using GA4, Google Search Console, and SEO tools (e.g., Ahrefs, Conductor).
Monitor rankings, traffic, engagement, and emerging AI-driven visibility signals.
Use data to inform content updates, identify opportunities, and improve performance over time.
Partner with Product Marketing, Growth, Web, Brand, and External Communications teams to align content with campaign priorities.
Provide SEO and AEO guidance to social and PR teams to support amplification and discoverability.
Work with subject matter experts to develop accurate, differentiated content.
Share best practices to help improve search performance across the marketing team.
Use AI tools to support content research, drafting, and optimization.
Develop efficient workflows that increase speed and scale while maintaining quality and brand standards.