Sr Manager, B2B Content Marketing
Luminize•San Diego, CA
•$160,000 - $200,000•Onsite
About The Position
At Luminize, we help brands win, and as one of the top 5 Amazon sellers in the US, we’re looking for top performers to grow with us. We're looking for a content leader who can turn expert insight into editorial impact. As our Sr. Manager of B2B Content Marketing, you'll own the content engine that positions Luminize as the go-to growth partner for enterprise brands navigating Amazon and ecommerce. You'll run the editorial calendar, shape our voice, and make sure every piece we publish earns its place.
Requirements
- 5+ years in content marketing, editorial, or thought leadership in B2B environments — with hands-on experience executing long-form content end-to-end, not just managing others who do
- Experience in ecommerce, marketplaces, or retail; familiarity with Amazon Seller Central, Amazon Ads, or DSP is a meaningful plus
- Proficiency with HubSpot, Google Analytics, and at least one SEO platform (Ahrefs, SEMrush, or Clearscope)
- Comfortable using AI tools (Claude, ChatGPT, etc.) to accelerate research, drafting, and editing without sacrificing quality or voice
- Track record of managing freelancers, contractors, or junior writers
- A skilled writer and editor first — with a high bar for clarity, accuracy, and voice — who is also pragmatic enough to know that a great piece nobody reads doesn't move the business
- Data-literate enough to turn GA, HubSpot, and SEO reports into editorial decisions
- A strong project manager who keeps multiple pieces, contributors, and deadlines on track — and a direct communicator who can push back when a topic won't land or a deadline isn't realistic
Nice To Haves
- Familiarity with Amazon Seller Central, Amazon Ads, or DSP is a meaningful plus
Responsibilities
- Own the content roadmap across blog, case studies, industry reports, newsletter, and long-form thought leadership.
- Partner with the VP of Marketing to translate company priorities into a quarterly content plan — and leverage internal SMEs to produce high-authority, credible content that actually helps our audience make better decisions.
- Drive distribution across owned channels (blog, newsletter, LinkedIn) and coordinate amplification with paid and social.
- Own our SEO strategy end-to-end — keyword research, on-page optimization, and competitive gap analysis.
- Partner with our HubSpot owner to ensure content is actively nurturing pipeline at every lifecycle stage.
- Surface real client outcomes and develop them into case studies, testimonials, and proof points that Sales and BD can use in every conversation.
- Build a steady pipeline of customer stories mapped to the buying journey.
- Define and report on content KPIs: organic traffic, MQLs sourced from content, content-influenced pipeline, engagement, and share of voice.
- Manage freelance writers and agency partners.
- Own quality, voice, and accuracy across everything published under Luminize's name.
- Collaborate with Brand on visual identity and major campaigns.
- Partner with senior leadership on speaking narratives, conference content, and executive LinkedIn presence.
- Stay close to Sales conversations and client wins to surface the stories that matter.
Benefits
- Multiple medical plan options through Anthem Blue Cross
- Dental & vision insurance (including orthodontia and annual exams)
- Pet benefit program with savings on vet care, products, and services
- Paid vacation (accruing up to 120+ hours/year with rollover and cap)
- Paid holidays annually
- Coverage for spouses/domestic partners and dependents under 26
- Benefits begin on the first of the month after your hire date
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
