Sr. Content Marketing Specialist

Vertafore•Denver, CO

1d•Onsite

About The Position

The Senior Content Marketing Specialist is a key contributor to Vertafore’s marketing initiatives, driving engagement and growth through high-performing, strategically aligned content. As part of the Carrier Demand Generation Marketing team, this role plays an important part in the full content lifecycle—from ideation and storytelling to creation and optimization across channels. The ideal candidate will create content that connects with our audience, crafting compelling narratives that increase awareness, build trust, and support demand generation goals. You are a strong storyteller who brings curiosity, attention to detail, and a results-oriented mindset to your work. With a forward-looking perspective, you leverage emerging technologies, including generative AI, to enhance creativity, efficiency, and impact. You are familiar with AI prompting, content generation tools, and using GPTs to help you identify topics, create, scale, and optimize content. Whether contributing to thought leadership, exploring new formats to reach our audience, or developing content that educates prospects on a product, you'll play a meaningful role in advancing Vertafore’s brand and helping insurance carriers succeed.

Requirements

Demonstrated experience contributing to content strategy and delivery in B2B SaaS marketing.
Strong writing and storytelling skills, with the ability to simplify complex concepts.
Detail-oriented, highly organized, and committed to high-quality deliverables.
Collaborative mindset with strong cross-functional communication skills.
Experience using project management tools (e.g., Wrike, Asana) to coordinate workflows, manage timelines, and ensure successful delivery of cross-functional content initiatives.
Strong understanding of SEO best practices and how to craft, structure, and optimize content for discoverability across both traditional search engines and AI/LLM-driven search environments.
Solid understanding of the buyer’s journey and the role of content at each stage.
Ability to follow brand guidelines for tone and voice.
Data-informed approach with a willingness to test, learn, and optimize.
BA/BS degree in communications, English, journalism, marketing, or related field.
3+ years of experience writing for content marketing, preferably in B2B software or technology.
Experience writing for senior-level audiences with an understanding of the buyer’s journey.
Experience developing and optimizing content with awareness of how AI and large language models (LLMs) influence search, discovery, and engagement.

Nice To Haves

Experience in the financial or insurance industry is a plus; curiosity and ability to learn quickly are highly valued.

Responsibilities

Support the development and delivery of a content strategy that engages and educates our carrier audience across all stages of the buyer's journey.
Write, edit, and optimize copy across ads, emails, blogs, presentations, reports, eBooks, scripts, infographics, webpages, and landing pages.
Partner with the creative team to guide content design that captures attention, builds trust, and drives action.
Use data and analytics to evaluate performance, identify opportunities, and improve content effectiveness.
Coordinate timelines, stakeholders, and deliverables to support successful delivery of content initiatives that are on time and on brand.
Review and optimize existing assets, identify gaps, and repurpose content to maintain relevance and performance.
Monitor industry insights, competitor activity, and emerging topics to inform content and inspire new ideas.
Ensure consistency in tone, message, and storytelling across all content.
Work closely with SMEs, product marketing, demand generation, digital, and design to align content with campaigns and strategic priorities.