Sr. Manager, Social Strategy

ServiceNow•New York, NY

5d•$155,400 - $272,000

About The Position

The Sr. Manager, Social Strategy owns the strategic vision for ServiceNow’s social and content program across Meta, LinkedIn, YouTube, TikTok, X, and emerging channels. The role develops an always-on program rooted in authentic storytelling, cultural relevance, and genuine community engagement, with the goal of building brand awareness, credibility, and relevance among enterprise buyers. The position reports to the Director of Social Media. The role defines the brand’s voice and presence in social spaces, develops platform-specific audience strategies, and evolves content approaches based on audience behavior and insight. It partners with creative teams, product marketing, editorial leadership, community managers, customer marketing, paid media, and performance teams to create and amplify channel-native content and campaigns. The position also uses performance data, social listening, and cultural trendspotting to guide strategy, test new approaches, and identify opportunities to expand the program.

Requirements

10+ years of demonstrated experience in social and content strategy, including building differentiated strategies for brand channels, always-on programs, or editorial-led social presence.
Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms, including understanding of algorithmic distribution, paid amplification mechanics, community dynamics, and how cultural moments move across platforms.
Proven strategic leadership in defining content architecture, positioning, and audience strategy for always-on brand channels.
Strong brief-writing and strategic communication skills, including the ability to distill complex brand challenges into actionable narratives and confidently present strategic work.
Data literacy and analytical rigor, including defining KPIs, interpreting performance dashboards, and translating findings into strategic decisions.
Strong cross-functional operating skills and ability to build trust and lead through influence across disciplines and seniority levels.
Creative judgment and attention to detail, with a strong point of view on effective content and commitment to consistency, craft, and quality.
Entrepreneurial spirit and ability to operate in ambiguity, rapidly develop context, and establish new ways of working.

Nice To Haves

Experience in B2B, technology, or complex categories where audience trust, credibility, and thought leadership matter.
Experience in AI, enterprise software, or similar spaces.

Responsibilities

Define ServiceNow’s strategic vision and positioning across social platforms, including Meta, LinkedIn, YouTube, TikTok, X, and emerging channels.
Develop a forward-looking social roadmap aligned with the editorial calendar, product launches, thought leadership, and cultural opportunities.
Establish audience targets and platform-specific strategies for reaching enterprise buyers organically.
Develop integrated content strategies and always-on programming architectures that translate ServiceNow’s positioning into scalable, channel-native programs.
Steward the brand across social, ensuring content reflects visual standards, tone, and perspective.
Partner with creative teams to brief, conceptualize, and execute photo, video, thought leadership, and community-generated content; write clear, actionable creative briefs and social strategies.
Test content formats and creative approaches to optimize engagement, reach, and audience connection.
Activate the ServiceNow community to uncover insights, identify culturally relevant moments, and develop community-first campaigns and activations.
Mine community conversations and user-generated content for signals that inform strategic challenges and social opportunities.
Use performance data and audience insights to refine content strategy, identify opportunities, and make evidence-backed recommendations on content evolution and platform investment.
Partner with product marketing to integrate products and narratives into social storytelling.
Collaborate with editorial and brand strategy teams to align social strategy with broader positioning and messaging.
Work with customer marketing and proof teams to bring customer success stories and advocacy to life on social.
Partner with paid media and performance teams to identify amplification opportunities and support social content with media.
Build trusted relationships with stakeholders across creative, product, data, and marketing disciplines.
Monitor business, technology, cultural, and social media trends; track platform changes, features, and audience behavior.
Build and maintain social listening programs and cultural trendspotting frameworks, and identify opportunities to test new approaches.