Social Strategy Director

attn•Los Angeles, NY

7d•Hybrid

About The Position

ATTN: is a creative studio and media company that develops original IP and premium social campaigns for brands, institutions, and leaders. The company combines creative excellence and cultural understanding to build trust and drive meaningful impact. The Social Strategy Director is the strategic leader for social across multiple accounts and joins ATTN:'s growing Strategy team. The role develops social strategies across organic, paid, and creator work, identifies audience and cultural insights, and partners with Creative, Production, and Media to deliver platform-specific work that addresses clients' business needs. The Director also leads client stakeholder interviews and workshops, manages cross-department projects, and mentors and manages talent. The position is hybrid, with three days expected on-site in either the Los Angeles or New York hub. The estimated annual salary range is $160,000–$185,000.

Requirements

At least 8 years of strategy experience at a creative, social, or integrated agency, including significant experience leading social strategy and consultancy-level skills across brand, communications, and media.
Strong critical-thinking and analytical skills.
Natural curiosity about people, culture, and what drives behavior online.
Proven ability to turn research and data into insights.
Excellent creative briefing and storytelling skills.
Deep understanding of the social landscape, including platforms and culture.
Experience giving clear, constructive feedback on creative work.
Solid grasp of social performance and analytics, including tools such as Brandwatch or Sprout Social.
Proven track record leading social strategy on new-business pitches.
Ability to work under tight deadlines.
Strong organizational and project-management skills.
Impeccable attention to detail.
Strong interpersonal skills, with the ability to rally a team and remain composed under pressure.

Responsibilities

Understand each client’s business and identify long-term needs and growth opportunities beyond the brief.
Conduct primary and secondary research, including social listening, trend analysis, and audience and community mapping, primarily for U.S. audiences and some global markets.
Identify human truths and cultural insights that guide strategy and creative.
Define each brand’s role on social and identify cultural and competitive whitespace opportunities.
Develop social strategies covering organic, paid, and creator work, including platform selection and the role of each platform.
Develop creator and influencer strategies, including partner selection and approach.
Develop culture-led ideas, content pillars, and plans that help brands respond when relevant cultural moments arise.
Own the quality of social creative briefs and the briefing process.
Partner with Creative, Production, and Media counterparts to ensure ideas are designed for the platform and solve a specific business problem.
Use performance learnings to inform strategy and ensure work supports clients’ broader business and marketing goals.
Lead client key stakeholder interviews and develop and run client workshops.
Manage projects spanning multiple departments, identify strategy team priorities, and inspire the team while remaining composed under pressure.
Mentor and manage talent.