Principal, Social Strategy

Incubeta

4d•$7,500 - $9,500•Remote

About The Position

As a Principal within Incubeta’s Marketing Intelligence team, you lead the application of insight, strategy and market intelligence in social strategy to guide marketing decisions across client partnerships and new business opportunities. You translate complex client challenges, consumer behavior and market signals into clear strategic direction that drives measurable business outcomes. You develop a deep understanding of client businesses, their customers and the competitive landscape so that creative, channel and marketing strategies are grounded in evidence and aligned with long-term growth. Working with Client Partners and cross-functional specialists, you ensure intelligence and strategic thinking inform planning, investment decisions and the evolution of Incubeta’s solutions. The Principal brings deep social strategy expertise, helps shape how Incubeta applies that expertise to complex client problems, strengthens client relationships, supports new business opportunities and advances the agency’s strategic capabilities. The role also involves continuously improving how insight, strategy and technology are applied to strengthen marketing effectiveness.

Requirements

Advanced English speaking and writing skills.
At least 6 years of hands-on paid social experience, preferably including at least 2 years at a senior or lead level in an agency.
Advanced, recent LinkedIn Ads experience: hands-on planning, launching, optimizing and quality assurance in Campaign Manager within the last 12 months for B2B or enterprise clients.
Current knowledge of LinkedIn formats and features, including Thought Leader Ads, Lead Gen Forms, account-based marketing using company and contact lists, the Insight Tag and Conversions API.
Advanced Meta Ads experience, including account audits and implementing recommendations involving restructures, Advantage+ campaigns, Events Manager, and Pixel and Conversions API setup and diagnostics.
Ability to identify and obtain the client access, data and development resources needed to deliver an audit.
Intermediate Reddit Ads experience for awareness campaigns, including community and interest targeting, placements, Reddit Pixel and CAPI, and brand-safety controls.
Demonstrated lead-generation results with long consideration cycles, optimizing for qualified leads and pipeline rather than cost per lead alone, including feeding offline conversions and CRM data back to platforms.
Ability to act as the senior technical escalation point for clients and specialists across LinkedIn, Meta and Reddit, and independently resolve unfamiliar issues through platform representatives, documentation or structured testing.
Experience working directly with senior client stakeholders and internal commercial teams, including presenting performance and recommendations.
Experience with measurement plans and tracking quality assurance, including GA4, GTM, UTM governance and platform conversion APIs.
Ability to measure awareness campaigns using reach, frequency and lift rather than click-through rate.
Ability to take over live accounts within two weeks with minimal hand-holding.
Current certifications, or completion within the first 30 days, of Meta Certified Media Buying Professional and a LinkedIn Marketing Academy certification in LinkedIn Ads or Marketing Strategy.
Computer skills using Microsoft Office Suite, Google Sheets, Docs and Slides, and project management software.

Nice To Haves

LinkedIn and Meta CRM integrations, such as Salesforce or HubSpot.
Platform lift studies, such as Meta Brand Lift or Conversion Lift.
Meta Certified Marketing Science Professional.
Reddit Ads Formula certification.
Google Analytics 4 and Google Tag Manager.

Responsibilities

Lead the application and advancement of social strategy within Marketing Intelligence.
Translate market signals, consumer insight and performance intelligence into strategic direction.
Ensure discipline best practices, frameworks and thinking are applied consistently.
Work with other strategic disciplines to develop integrated solutions rather than isolated recommendations.
Contribute to the evolution of Marketing Intelligence capabilities and approaches.
Act as a senior social strategy expert in client engagements and advise clients on how the discipline contributes to marketing effectiveness and profitable growth.
Partner with Client Partners and strategic specialists to develop integrated recommendations.
Ensure social strategy strengthens media, creative, data and technology strategies.
Identify opportunities for social strategy to expand the value of client partnerships.
Mentor specialists and strengthen expertise and delivery quality within the discipline.
Contribute to shared frameworks, tools and best practices, and encourage knowledge sharing and cross-discipline learning.
Promote collaboration across Client Service, media, creative and technology teams.
Contribute insights, case studies and thought leadership that position Incubeta as a leader in modern marketing strategy.
Participate in client presentations, pitches and strategic conversations.
Identify opportunities to evolve Incubeta’s solutions and build strategic partnerships with platforms, technology providers and industry organizations.