Sr Manager Social Media

Academy • Katy, TX

11h • Onsite

About The Position

At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers. We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun. Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!

Requirements

• Bachelor’s degree or equivalent experience
• 8+ years of social media, content, and brand marketing experience
• Experience managing paid support across platforms
• Strong communication and storytelling skills
• Ability to manage multiple deadlines in a fast-paced environment
• Experience leading influencer strategy and content development
• Ability to take initiative and operate with urgency
• Experience working cross-functionally with internal and external teams
• A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed

Responsibilities

• Lead strategy development and planning for major social platforms while shaping a unified brand presence.
• Manage paid and organic content strategies and support the evolution of new and emerging channels.
• Translate business needs into actionable social plans that resonate with audiences.
• Drive collaboration with creative, production, and paid media teams to push innovation.
• Guide the creation, scheduling, and execution of social media, content, and brand ambassador programs.
• Optimize performance through analysis, testing, and continuous refinement.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager