Sr Manager Social Media

Academy Sports • Katy, TX

3d • Onsite

About The Position

At Academy Sports + Outdoors, our vision is to be the best sports + outdoors retailer in the country. We are a passionate, purpose-driven team committed to each other and our customers. We have over 80 years of experience building a culture that puts people first, creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. We believe in the power of fun, and this role offers the opportunity to launch your own adventure while helping customers gear up for theirs.

Requirements

• Bachelor’s degree or equivalent experience
• 8+ years of social media, content, and brand marketing experience
• Experience managing paid support across platforms
• Strong communication and storytelling skills
• Ability to manage multiple deadlines in a fast-paced environment
• Experience leading influencer strategy and content development
• Ability to take initiative and operate with urgency
• Experience working cross-functionally with internal and external teams
• A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
• Acceptable level of hearing and vision to perform job duties
• Ability to adhere to company policies and professional standards

Responsibilities

• Lead strategy development and planning for major social platforms while shaping a unified brand presence.
• Manage paid and organic content strategies and support the evolution of new and emerging channels.
• Translate business needs into actionable social plans that resonate with audiences.
• Drive collaboration with creative, production, and paid media teams to push innovation.
• Guide the creation, scheduling, and execution of social media, content, and brand ambassador programs.
• Optimize performance through analysis, testing, and continuous refinement.
• Partner with creative, production, paid media, agencies, and influencer partners to bring social content to life.
• Collaborate with Customer Care, internal communicators, and cross-functional stakeholders to ensure a consistent brand experience.
• Manage a growing social media team, fostering a productive and supportive environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager