Sr Manager Social Media

Academy Sports + Outdoors • Katy, TX

4d • Onsite

About The Position

At Academy Sports + Outdoors, our vision is to be the best sports + outdoors retailer in the country. We are a passionate, purpose-driven team committed to each other and our customers. We have over 80 years of experience building a culture that puts people first, creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. We believe in the power of fun and offer a place where you can launch your own adventure, whether you're starting out or leveling up.

Requirements

• Bachelor’s degree or equivalent experience
• 8+ years of social media, content, and brand marketing experience
• Experience managing paid support across platforms
• Strong communication and storytelling skills
• Ability to manage multiple deadlines in a fast-paced environment
• Experience leading influencer strategy and content development
• Ability to take initiative and operate with urgency
• Experience working cross-functionally with internal and external teams
• A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed

Responsibilities

• Lead strategy development and planning for major social platforms while shaping a unified brand presence.
• Manage paid and organic content strategies and support the evolution of new and emerging channels.
• Translate business needs into actionable social plans that resonate with audiences.
• Drive collaboration with creative, production, and paid media teams to push innovation.
• Guide the creation, scheduling, and execution of social media, content, and brand ambassador programs.
• Optimize performance through analysis, testing, and continuous refinement.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager