Manager, Social Media

SharkNinja•Needham, MA

5d•Onsite

About The Position

SharkNinja is seeking a talented Social Media Manager to oversee and execute Ninja Kitchen’s social media strategy across various platforms. This role is responsible for developing and implementing strategies to increase brand awareness, drive engagement, and generate sales. The ideal candidate will possess a deep understanding of social media trends, analytics, and best practices, with a proven history of creating and managing successful social media campaigns.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
4+ yrs of work experience in Social Media Management, with a focus on strategic planning and execution.
Proven track record of successful social media campaigns
Strong understanding of social media algorithms, organic and paid best practices.
Influencer Management and activation experience.
Excellent communication and interpersonal skills.
Creative thinking and problem-solving skills.
Experience in managing and mentoring a team
Comfortable with fast-pace and agile work environment.

Responsibilities

Develop, implement, and manage the social media strategy.
Define success against the most important social media KPIs.
Collaborate with marketing, sales, and product development teams.
Stay up to date with the latest social media best practices and technologies.
Oversee the creation of high-quality, engaging content for all social media platforms, including text, images, and videos.
Coordinate with content creators, marketing partners, and other team members to ensure content consistency and brand voice.
Plan and execute social campaigns/new product launches, including organic, influencer and paid channels, to drive traffic, engagement, and conversions.
Monitor and optimize campaigns to ensure maximum effectiveness and ROI.
Track, analyze, and report on key social media metrics and KPIs to measure the success of campaigns and strategies.
Use insights to adjust strategies and improve performance.
Work closely with other departments, such as marketing, PR, and customer service, to ensure cohesive messaging and branding.
Collaborate with influencers and brand ambassadors to extend reach and drive engagement.
Mentor and guide junior social media team members and interns.
Provide training and support to ensure team members stay current with social media trends and best practices.