Sr Specialist Social Media

Hilton Grand Vacations•Orlando, FL

21h

About The Position

The role will require an intimate understanding of all major social platforms, including how to create and push content effectively to each, and how to adapt methods as the platforms themselves change. Responsibilities include assisting with community management, crisis moderation, content generation, scheduling, and reporting to support initiatives that build brand credibility and educate current, potential, and future Club Members. This position will require sound decision-making skills to manage multiple active social media accounts daily on behalf of the brand. Ideal candidates will have a passion for social media, an understanding of current platforms, and familiarity with social media as both a brand and engagement tool. Expertise in tools such as Sprinklr and Canva are preferred.

Requirements

A minimum of 2-3 years social media experience
Strong oral communication skills and an understanding of what should be communicated to different audiences
Ability to work in a team and assist in the execution of social media requests within an expedited timeframe
Must be a good problem solver
Must be comfortable handling sensitive guest concerns
Have a working knowledge of Sprinklr
Skilled using MS Office applications.

Nice To Haves

Expertise in tools such as Sprinklr and Canva are preferred.

Responsibilities

Responding to questions and engaging with guests on behalf of the brand in real time.
Make in-the-moment decisions on crisis moderation, including identifying potential online crises, recommending resolution strategies, and writing public-facing statements on behalf of the brand.
Research and recommend strategy for new social media initiatives, including company-wide social media governance policies.
Route issues to the appropriate business group for assistance with moderation resolutions, owning end-to-end case resolution, including recommendations on steps needed to achieve resolution.
Ideate and recommend content for the brand based on company-wide strategic priorities, including recommendations on channel strategy, voice, and cadence.
Support workflows to route social media content to appropriate departments (e.g., Legal) for approval.
Act as a brand steward, ensuring all social media content meets brand standards and proactively flagging opportunities.
Be both a social scientist and knowledgeable of the social space from a product perspective.
Identify opportunities to surprise and delight customers, deciding how best to do so and executing the recommendation.
Partner with internal and external partners to bring campaign visions to life across various social media networks, both organic and paid.
Make strategic recommendations for social media campaign execution.
Perform ad-hoc social media related projects as requested by management.