Sr. Social Media & Reputation Specialist
About The Position
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential. We’re looking for a creative, strategic, and highly driven Senior Social Media & Reputation Specialist to elevate and protect the voice of our enterprise brands. This role is ideal for someone who thrives in fast-paced environments, understands how to build engaged online communities, and knows how to turn data, trends, and customer sentiment into meaningful brand impact.
Requirements
- 3+ years of social media experience (automotive industry experience preferred but not required)
- Strong understanding of social media strategy, platform trends, and reputation management
- Exceptional written communication and creative storytelling skills
- Experience creating engaging digital content across multiple platforms
- Strong business acumen with the ability to align social strategies to business goals
- Comfortable working cross-functionally with internal teams and external partners
- High School graduate or equivalent, 18 years or older required.
Nice To Haves
- Bachelor’s degree in Marketing, Communications, or related field preferred but not required
Responsibilities
- Develop and execute innovative social media strategies aligned with each brand’s voice, goals, and audience
- Build and maintain strategic content calendars that align with campaigns, trends, and seasonal opportunities
- Create engaging platform-specific content including graphics, videos, infographics, and copy
- Ensure all creative aligns with brand standards and messaging
- Manage and engage with online communities across social and review platforms
- Respond thoughtfully and professionally to customer feedback, comments, and reviews
- Maintain a 100% response rate across review sites while protecting and strengthening brand reputation
- Monitor brand sentiment and proactively identify opportunities or risks
- Track trends, competitor activity, and audience conversations to drive strategy and innovation
- Build and optimize social listening queries for brand and competitive insights
- Analyze campaign and reputation performance, providing actionable recommendations and reporting to leadership
- Partner with influencers and industry partners to expand brand reach when applicable
- Collaborate closely with marketing, design, customer support, and dealership teams to ensure consistent messaging across channels
- Support on-site events through content capture, execution, and social coverage
- Identify and create engaging moments for digital and social storytelling before, during, and after events
- Participate in event planning to maximize audience engagement opportunities
Benefits
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
