Sr Social Media Specialist (Contract)

Mindbody

3d

About The Position

Playlist is building a platform for intentional living, connecting people with experiences in fitness, wellness, and beyond through brands including Mindbody and ClassPass. Mindbody provides wellness entrepreneurs with technology to support thriving businesses and exceptional experiences.

The Sr Social Media Specialist will help Mindbody use its social channels to build real conversations, connect with business owners, share customer stories, and contribute to visibility when people use AI tools for advice. The role shapes strategy and monthly content for Instagram, LinkedIn, and Facebook; develops platform-specific content; builds relationships with professionals and creators; leads customer storytelling; supports transparent employee participation on Reddit; runs an influencer test; partners with the AI search team; and tracks performance to refine the approach. This is a contract position.

Requirements

• At least 4 years of experience managing social media for a brand.
• A track record of growing social accounts and generating meaningful conversations.
• Experience partnering with influencers or creators, including negotiating agreements and managing deliverables.
• Hands-on experience with Reddit and respect for community expectations.
• Ability to adapt writing across Instagram, LinkedIn, and Reddit while maintaining Mindbody’s voice.
• Experience using Sprout Social or similar tools to manage channels, interpret performance, and inform decisions.

Nice To Haves

• Social media experience in B2B or software for small businesses.
• Experience with AI search tools such as Peec.
• A background in fitness, wellness, or beauty.

Responsibilities

• Shape the strategy and monthly content plan for Instagram, LinkedIn, and Facebook.
• Brief the creative team and write platform-specific LinkedIn posts, Stories, comments, and replies that invite conversation.
• Build daily relationships with studio owners, salon professionals, consultants, and creators, including people who do not yet use Mindbody.
• Lead the customer feature program, including identifying compelling stories and securing customer approvals.
• Guide a small team of Mindbody employees answering questions on Reddit transparently as identified employees and in accordance with community norms.
• Run a small influencer test, including finding creators, negotiating partnerships, managing deliverables, and getting content live.
• Partner with the AI search team to turn data into relevant topics and outreach opportunities.
• Track engagement, sentiment, follower growth, and organic social leads, and use insights to refine the approach.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed