Contract - Social Media Contractor

Caraway Home•New York, NY

2d•$25 - $30

About The Position

Caraway is seeking a Social Media Contractor for a five-month, project-based independent consulting engagement from November 2026 to March 2027, with the possibility of conversion. The contractor will support execution and performance tracking for Caraway’s existing social media program, ensuring content is published accurately, reports are maintained, and performance insights are shared with the internal team. Caraway’s internal Social team will continue to lead strategy, creative development, and community engagement; the contractor will focus on executional support, reporting, and system maintenance within established workflows and processes. The work includes publishing content from a pre-defined calendar across social platforms, adapting existing content for secondary channels, maintaining quality control, and organizing social assets. The contractor will produce recurring performance reports, maintain dashboards and tracking systems, monitor trends and competitor activity, and support day-to-day social operations, campaigns, launches, and initiatives. Light content editing and caption writing may also be needed. This is a non-employee, 1099 independent contractor engagement, compensated at $25–$30 per hour as a professional services fee rather than salary. The contractor is responsible for their own taxes, insurance, and benefits.

Requirements

1–3 years of experience in social media execution, content operations, or digital marketing.
Hands-on experience with social media analytics and reporting tools such as Nectar, Dash Hudson, Emplifi, or similar.
Familiarity with native social platform analytics.
Strong working knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms.
Comfort working in reporting dashboards, spreadsheets, and analytics tools.
High attention to detail and ability to manage repeatable workflows consistently.

Responsibilities

Execute publishing based on a pre-defined content calendar provided by Caraway.
Use Nectar to schedule and publish content across social platforms, including Instagram, TikTok, YouTube, and Pinterest.
Repurpose existing content for secondary channels, ensuring platform-specific formatting and optimization.
Ensure the accuracy, timing, and quality of scheduled content, including captions, tagging, links, and publishing cadence.
Upload and organize social assets across platforms, including short-form video distribution.
Support operational initiatives such as giveaways and gifting programs as needed.
Produce weekly and monthly social performance reports using Nectar and existing templates.
Track and compile reach, engagement, follower growth, and content performance metrics.
Maintain reporting dashboards and ensure data accuracy.
Provide summary insights highlighting performance trends and content learnings.
Support competitive benchmarking and industry tracking.
Monitor social platforms for relevant trends, conversations, and cultural moments; identify and share timely observations, opportunities, patterns, and shifts.
Track competitor activity and notable changes in the social landscape.
Maintain tagging, categorization, and tracking systems within reporting platforms.
Maintain brand social asset organization in AIR and ensure consistent documentation of content and performance data.
Support upkeep of social analytics workflows and dashboards.
Maintain day-to-day operational workflows supporting social publishing and reporting.
Track and update manual metrics such as follower counts and benchmarks.
Assist with executional needs tied to campaigns, launches, and social initiatives.
Support light content editing using CapCut and Instagram and TikTok native tools, and write captions as needed.