Social Media Marketing Manager - Contract

Lavu Inc. • Tampa, FL

6h

About The Position

The Social Media Marketing Manager (Contract) will be responsible for developing and executing social media strategies to enhance brand awareness, foster customer engagement, drive online reviews, and support business objectives. This hands-on role requires a creative, resourceful, and results-driven professional who can operate within a fast-paced environment, leveraging low-cost platforms and cost-efficient tactics to maximize impact for a small company.

Requirements

• Develop and execute a documented social media strategy targeting 2-3 platforms with defined goals (e.g., 10-15% increase in brand awareness and making sure we have a minimum of 12 new 4.5 ave Google reviews each month).
• Achieve a 10-15% increase in brand awareness metrics (e.g., follower count, impressions, mentions) by contract end.
• Publish 3-5 high-quality posts per week per platform, with an average engagement rate of 3-5% per post.
• Produce 12-20 posts monthly per platform, with 50% original content and 50% curated or repurposed.
• Maintain a 90% response rate to comments and messages within 24 hours.
• Increase Google reviews by 15-25% through social media prompts.
• Assist with the paid advertising team’s needs.
• Submit monthly performance reports at month-end, including 2-3 actionable recommendations.
• Drive a 10-15% increase in website traffic from social media referrals.
• Incorporate 1 trending format or feature monthly, achieving 20% higher engagement than average posts.
• Provide 1-2 trend updates or training sessions per quarter to the team.

Responsibilities

• Design and implement a comprehensive social media strategy aligned with Lavu’s goals and budget, focusing on platforms such as Instagram, TikTok, Facebook, Linkedin, Google reviews and X to increase brand visibility, customer engagement.
• Produce or oversee the creation of compelling content (e.g., posts, videos, stories) that resonates with target audiences. Schedule posts for optimal engagement, serving as a designer, copywriter, or content curator as needed.
• Monitor and respond to comments, messages, and mentions within 24 hours to build community, address inquiries, and foster customer loyalty.
• Manage targeted paid ad campaigns, optimizing for cost-efficiency and achieving a strong return on investment (ROI) within Lavu’s budget constraints.
• Track and analyze performance metrics (e.g., reach, engagement, conversions) using platform analytics and tools like Google Analytics. Provide monthly reports with actionable insights to refine strategies.
• Stay current on social media trends, platform algorithms, and emerging features (e.g., Instagram Reels, X Spaces), incorporating viral formats and innovative tactics to enhance campaign performance.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed