Contract - Social Media Contractor

Caraway Home•New York, NY

About The Position

Caraway is seeking a Social Media Contractor for a fixed-term, project-based engagement from November 2026 to March 2027, with an expected start date of November 2, 2026. The contractor will support the operational execution and performance tracking of Caraway’s social media program, ensuring content is published accurately, reporting is maintained, and performance insights are shared with the internal team. Caraway’s internal Social team will continue to lead strategy, creative development, and community engagement; this role focuses on executional support, reporting, and system maintenance within established workflows and processes. The contractor will publish and repurpose content across social platforms, maintain quality control, produce performance reports, monitor trends and competitor activity, and maintain social reporting systems and assets. The engagement is a five-month independent consulting arrangement with the possibility of conversion. It is classified as a non-employee 1099 contract engagement and does not constitute employment with Caraway. Compensation is $25–$30 per hour, based on experience, paid as a professional services fee rather than salary. The contractor is responsible for their own taxes, insurance, and benefits.

Requirements

1–3 years of experience in social media execution, content operations, or digital marketing.
Hands-on experience with social media analytics and reporting tools such as Nectar, Dash Hudson, Emplifi, or similar.
Familiarity with native social platform analytics.
Strong working knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms.
Comfort working with reporting dashboards, spreadsheets, and analytics tools.
High attention to detail and ability to manage repeatable workflows consistently.
Strong platform fluency and ability to apply judgment within established systems and processes.

Responsibilities

Execute social publishing according to the content calendar provided by Caraway.
Use Nectar to schedule and publish content across Instagram, TikTok, YouTube, Pinterest, and other social platforms.
Repurpose existing content for secondary channels, applying platform-specific formatting and optimization.
Ensure accuracy, timing, and quality control of scheduled content, including captions, tags, links, and publishing cadence.
Upload and organize social assets across platforms, including short-form video distribution.
Support operational initiatives such as giveaways and gifting programs as needed.
Produce weekly and monthly social performance reports using Nectar and existing templates.
Track and compile reach, engagement, follower growth, and content performance metrics.
Maintain reporting dashboards and ensure data accuracy.
Provide summary insights on performance trends and content learnings.
Support competitive benchmarking and industry tracking.
Monitor social platforms for relevant trends, conversations, and cultural moments; share timely observations and identify meaningful patterns or shifts.
Track competitor activity and notable changes in the social landscape.
Maintain tagging, categorization, and tracking systems in reporting platforms.
Maintain brand social asset organization in AIR and document social content and performance data consistently.
Support the upkeep of social analytics workflows and dashboards.
Maintain day-to-day operational workflows supporting social publishing and reporting.
Track and update manual metrics such as follower counts and benchmarks.
Assist with executional needs tied to campaigns, launches, and social initiatives.
Provide light content editing using CapCut and Instagram and TikTok native tools, and write captions as needed.