Sr. Manager, Sales Planning, Popeyes

Restaurant Brands International•Miami, FL

5d•Onsite

About The Position

The Sr. Manager, Sales Planning is responsible for building and executing forecasting and scenario-planning processes that translate brand strategy into actionable sales targets. The role partners with the Performance & Marketing Analytics team and cross-functional partners in category and execution, and contributes to marketing, finance, and field planning cycles. The ideal candidate combines analytical skills with sound business judgment, communicates clearly across functions, and thrives in a fast-paced quick-service restaurant environment. The role requires attention to detail, proactivity, and comfort with ambiguity to deliver accurate, decision-ready forecasts on a weekly cadence. This position follows a five-day, in-office schedule at RBI’s Miami, Florida office.

Requirements

At least 5 years of analytics experience, preferably in marketing, digital, or sales planning.
Bachelor’s or Master’s degree in Business Analytics, Data Science, Statistics, Economics, or a related field.
Proficiency in MS Office, data visualization tools such as Tableau, SQL, and statistical analysis.
Strong collaboration skills and experience working across marketing, finance, and operations functions.
Exceptional communication and storytelling skills, including the ability to tailor messages for diverse audiences.
Highly organized and detail-oriented, with comfort working in a fast-paced, cross-functional environment.

Nice To Haves

Industry experience in retail, food service, or quick-service restaurants.

Responsibilities

Support brand-level performance reporting, including weekly, monthly, and quarterly analysis of sales, traffic, check, and product mix.
Conduct variance analysis versus plan, prior year, and key initiatives; identify root causes and translate findings into implications for cross-functional partners.
Maintain performance dashboards and scorecards, ensuring consistent metric definitions and clear data storytelling.
Translate analytical findings into concise, decision-oriented insights for marketing, finance, and field teams.
Lead the end-to-end sales forecasting process, including daily, monthly, and annual forecasts, target setting, and channel distribution.
Develop scenario-planning frameworks to assess upside, downside, and risk-based outcomes tied to initiatives and marketing calendar changes.
Own forecast accuracy and refine methodologies based on performance drivers, seasonality, and external factors.
Prepare and deliver leadership presentations articulating forecast assumptions, risks, and recommended actions.