Sr Manager, Sales Enablement

Cengage Group•Virtual US MA, MA

4d•$101,900 - $132,450

About The Position

The Sr. Manager of Sales Enablement is responsible for developing and delivering a comprehensive enablement strategy that drives sales effectiveness, productivity, and growth across the School Division. This leader will partner closely with Sales, Marketing, Product, Customer Success, and Revenue Operations to equip customer-facing teams with the knowledge, tools, content, training, and processes needed to achieve revenue goals and deliver exceptional customer experiences. The Sr. Manager will lead onboarding, continuous learning, sales methodology adoption, messaging, system and positioning enablement, coaching programs, and performance improvement initiatives. The ideal candidate combines critical thinking with operational excellence and has a passion for developing high-performing sales teams in the education market. The role includes managing and developing a small team, ensuring alignment, strong execution, and continuous growth. This role will report to the Senior Director of Enablement of School and Higher Education.

Requirements

Bachelor's degree in Business, Education, Marketing, Communications, or related field.
8+ years of experience in sales enablement, sales leadership, learning and development, or revenue effectiveness roles.
Proven success building and scaling enablement programs that improve sales performance.
Strong understanding of consultative and solution-based selling methodologies.
Experience working with CRM systems, sales enablement platforms, and learning management systems.
Excellent communication, presentation, facilitation, and stakeholder management skills.

Nice To Haves

Experience with instructional composition or adult learning principles.
Experience with sales support platforms and CRM systems.
Ability to influence and lead cross-functional teams in a matrixed environment.

Responsibilities

Develop and implement a multi-year sales enablement strategy aligned with School Division growth objectives.
Establish enablement priorities, success metrics, and performance benchmarks.
Partner with senior sales leadership to identify capability gaps and drive performance improvement initiatives.
Serve as a strategic advisor to sales leaders on talent development, productivity, and readiness.
Design and lead a scalable onboarding program for new sales hires, managers, and customer-facing teams.
Develop role-based learning paths that accelerate time-to-productivity.
Create and deliver ongoing training programs focused on sales skills, industry trends, competitive intelligence, product knowledge, and customer engagement.
Measure training effectiveness and continuously optimize learning experiences.
Collaborate with Marketing and Product Marketing to ensure sellers have access to current, relevant, and effective sales content.
Translate product launches, market insights, and critical initiatives into actionable sales training and tools.
Drive consistency in messaging, value propositions, and customer conversations across the organization.
Support adoption and reinforcement of sales methodologies and guidelines.
Partner with Revenue Operations to improve sales processes, workflows, and technology utilization.
Develop playbooks, conversation guides, discovery frameworks, and deal support resources.
Ensure sellers successfully use CRM and enablement platforms.
Build coaching programs that strengthen frontline manager effectiveness.
Equip sales leaders with tools and frameworks to improve performance management and coaching consistency.
Cultivate a culture of continuous learning, accountability, and professional growth.
Lead readiness efforts for new product launches, pricing changes, and pivotal initiatives.
Ensure sales teams understand customer challenges, market dynamics, competitive positioning, and product values.