Sr. Manager RGM Trade Promo (TPM/TPO) Lead

Mondelēz International • East Hanover, NJ

8d • $140,300 - $192,940

About The Position

The Sr. Manager RGM Trade Promo (TPM/TPO) Lead is an individual-contributor role responsible for improving trade-investment productivity so that markets run fewer, better, and more profitable promotional events. The role sets global promotional direction and standards, including investment guardrails, and leads the global deployment of Trade Promotion Optimization (TPO) together with Trade Promotion Management (TPM), Mondelez Digital Services (MDS), and the flying team. It works through Regional and Market RGM leaders to strengthen trade-investment productivity across markets.

The position owns the global TPO and TPM product roadmaps, backlogs, releases, deployment plan, adoption targets, and TPO AI use case and value hypothesis. It defines standards for incrementality, ROI, opportunity sizing, baselines, and post-event evaluation; aligns promotion decisions with price and pack choices and demand and supply plans; and monitors results, recommendation overrides, and deployment readiness. The role also codifies effective practices and builds capability through playbooks, ways of working, coaching, and a practitioner community.

The position is expected to bring deep expertise in CPG trade promotion management and optimization, including promotional guardrails, incrementality, ROI, elasticity, cannibalization, halo effects, and post-event evaluation. It requires strong digital and product-management capability, fluency in AI-assisted analytics, and the ability to influence senior stakeholders and lead complex change across regions. The posting specifies 8–10 years of relevant experience. The base salary range is $140,300 to $192,940, with eligibility for a performance-based bonus program. No relocation support is available.

Requirements

• 8–10 years of relevant experience.
• Track record of setting a promotional investment guardrail adopted across multiple markets.
• Track record of diagnosing a driver of weak promotional ROI and correcting it with Sales and Finance.
• Track record of building a TPM, TPO, or post-event evaluation standard that scaled beyond its original market.
• Track record of co-owning a tool roadmap with a technology team.
• Deep command of incrementality, promotional ROI, elasticity, cannibalization, and halo effects.
• Strong digital and product-management capability and fluency in AI-assisted analytics.
• Ability to challenge senior Sales, Finance, and regional leaders and steer complex change across regions, with a bias toward investment discipline.
• Experience in category planning and delivering growth through category leadership.
• Ability to anticipate industry trends, digital solutions, and consumer innovation and translate opportunities into business plans.
• Experience developing and delivering plans, measuring and monitoring results, and making recommendations to achieve growth targets.
• Knowledge of business planning and revenue growth maximization.
• Ability to influence stakeholders and interact effectively with others, including the courage and resilience to hold an alternative point of view.
• Analytical skills and business acumen.
• Expertise in CPG trade promotion management and optimization, including promotional guardrails, incrementality, ROI, post-event evaluation, and how promotions fit with price, pack, and terms.
• Knowledge of TPM and TPO tools, promotional and elasticity analytics, and product ownership of RGM tools with MDS.

Responsibilities

• Set global promotional direction by category and channel, including promotional depth, frequency, mechanics, investment guardrails, and thresholds for global review.
• Own standards for incrementality, ROI, opportunity sizing, baseline methods, and post-event evaluation, incorporating post-event results into TPO learning.
• Align promotional activity with pricing and pack choices through cross-lever reviews, and with demand and supply plans in coordination with Supply Chain.
• Conduct quarterly promotional reviews with Regional and Market RGM leaders, focusing on exceptions and deep dives and escalating patterns that warrant changes to standards.
• Set the global TPO ambition and value case, define how TPO value is measured, and establish readiness criteria and market prioritization for deployment waves.
• Set rules for use of TPO recommendations, including conditions for market overrides, and monitor override outcomes to improve the rules.
• Develop capability by codifying effective practices and creating a mechanics playbook, TPO ways of working, coaching, and a practitioner community.
• Own the TPO and TPM product roadmaps, backlogs, releases, and TPO deployment plan with MDS, and accept releases against business requirements.
• Set adoption targets for TPO and TPM, track TPO forecast quality, and agree deployment-wave readiness with the flying team.
• Define and own the TPO AI use case and its value hypothesis.
• Lead development of trade marketing components of category annual plans and support strategies and tactics for growth.
• Understand market dynamics and consumer insights by channel to contribute to trade marketing strategic decisions.
• Lead business planning meetings where sales quotas are built to support annual plans.
• Recommend and influence investment in category-building blocks according to category and channel needs, and ensure execution excellence at point of sale.
• Monitor competitors’ commercial activity to identify business opportunities and potential brand threats.
• Lead multi-category teams by providing relevant channel and point-of-sale information to identify opportunities in innovation, customer promotions, portfolio, and pricing.
• Measure promotional ROI against targets, monitor events above ROI thresholds and promotional volume against plan, and assess TPO value delivered and ROI in TPO versus non-TPO markets.

Benefits

• Highly competitive performance-based bonus program with possibility for overachievement based on performance and company results.
• Health insurance.
• Wellness and family support programs.
• Life and disability insurance.
• Retirement savings plans.
• Paid leave programs.
• Education-related programs.
• Paid holidays and vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed