Sr. Manager, Omni-Channel Services

Guitar Center•Westlake Village, CA

About The Position

The Sr. Manager, Omni-Channel Services leads the marketing strategy and execution for Guitar Center’s core services: Financing, Pro Coverage, Rentals, Repairs, and Lessons. The role is responsible for increasing awareness, adoption, engagement, retention, and revenue across the services portfolio. Lessons are a significant focus, with emphasis on enrollment and strengthening their role in the customer journey. The position reports to the VP of Omnichannel Marketing and partners closely with Marketing, Store Operations, CRM, Digital, Creative, Media, Analytics, and Services leadership. The role also contributes to broader campaign ideation and supports partnerships, sponsorships, competitions, promotional activations, and brand- and culture-building initiatives. It manages program timelines, deliverables, performance reporting, and post-campaign learnings.

Requirements

At least 8 years of experience in services marketing, integrated marketing, brand marketing, omnichannel marketing, or a related field.
Experience marketing services, memberships, protection plans, education, rentals, repairs, financing, or similar customer solutions.
Ability to translate complex offerings into clear customer-facing marketing programs.
Experience developing integrated plans across digital, CRM, media, social, creative, retail, and local marketing channels.
Strong cross-functional partnership experience across Marketing, Operations, Analytics, Finance, and Store teams.
Services marketing and customer lifecycle strategy skills.
Strong business and financial acumen.
Cross-functional leadership and influence.
Program and project management skills.
Customer segmentation, messaging, and channel planning skills.
Performance measurement and optimization skills.
Strong communication, organization, and problem-solving skills.
Collaborative, proactive, and execution-focused working style.

Nice To Haves

Experience supporting partnerships, sponsorships, competitions, or promotional activations.
Retail, eCommerce, music, lifestyle, education, or consumer services experience.

Responsibilities

Own marketing strategy and activation plans for Financing, Pro Coverage, Rentals, Repairs, and Lessons.
Develop customer value propositions, messaging, channel plans, timelines, and measurement frameworks.
Lead integrated marketing programs to drive service awareness, adoption, retention, revenue, and customer lifetime value.
Build and execute marketing strategies for Lessons focused on enrollment, engagement, retention, and local store activation.
Partner with CRM, Digital, Media, Creative, Store Operations, Services, and Analytics teams to activate programs across customer touchpoints.
Integrate services into relevant product, promotional, lifecycle, and seasonal campaigns.
Support campaign ideation and broader integrated marketing planning without serving as the primary campaign lead.
Support partnerships, sponsorships, competitions, contests, and promotional activations.
Contribute to brand-building and culture-driving initiatives that strengthen Guitar Center’s connection with musicians and local communities.
Manage program timelines, deliverables, performance reporting, and post-campaign learnings.

Benefits

Gig leave for employee-musicians to take time off to tour and return to their job.
Medical benefits.
Dental benefits.
Vision benefits.
401(k) with company match.
Mental health support.
Paid sick, holiday, and vacation time.
Employee discount program.
Tuition reimbursement options.
Eligibility to participate in the Guitar Center Company bonus program based on Company performance.