Sr. Manager, Men's Product Marketing - UGG
About The Position
As Senior Manager, Product Marketing for UGG Men’s, you’ll shape the seasonal product marketing strategy, translating consumer, business, and marketplace insights into compelling product stories that drive brand momentum and commercial success. You’ll lead key elements of the go-to-market process, including product positioning, key story briefs, product campaign concept development, product naming and sell-in tools.. This role is both strategic and hands-on, requiring strong cross-functional collaboration and clear communication in a fast-paced environment. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Requirements
- Bachelor’s degree required; advanced degree is a plus
- 8+ years of experience in product marketing, brand marketing, or category marketing within a footwear, apparel, or lifestyle brand
- Experience or strong interest in men’s fashion, culture, and consumer trends
- Proven experience leading product marketing strategy within a global go-to-market model
- Strong strategic thinking with the ability to execute in a fast-paced, deadline-driven environment
- Clear, confident communication with strong presentation and storytelling skills
- Highly collaborative with the ability to influence across a matrixed organization
- Hands-on, proactive mindset with a willingness to dive into details and take initiative
Responsibilities
- Partner with the Director of Marketing to define and deliver seasonal product marketing strategy and key marketing styles for UGG Men’s, grounded in consumer insights, marketplace trends, and business objectives
- Develop and own key seasonal product stories from positioning to brief through concept, ensuring product USPs are clearly communicated
- Serve as the product expert for UGG Men’s, leading product intent, benefits, and storytelling
- Support the development of the men’s long term marketing strategy
- Lead global product naming for UGG Men’s, ensuring names are distinctive, ownable, and aligned to brand, category, and naming strategy
- Present product stories and seasonal strategies at key internal milestones, including line reviews and brand conferences
- Lead the development of global sell-in tools that communicate product value propositions and seasonal stories to regional marketing and sales teams
- Work closely with product creation, design, merchandising, consumer insights, global marketing, creative, and regional teams to ensure strong alignment
Benefits
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
