Sr. Product Marketing Manager

Informed K12•Remote - United States,

5h•$150,000 - $180,000•Remote

About The Position

This is our first dedicated Product Marketing hire, reporting to the VP of Marketing. Half of your time goes to product marketing: defining how we describe our platform, who we sell to, and how new products and AI capabilities come to market. The other half is revenue enablement: turning that positioning into the materials, narratives, and training that win deals in the field. In larger companies, these are two functions. At Informed K12, they live in one role, on purpose, so the person writing the story is the same person putting it in the hands of the team selling it. A foundation already exists across the go-to-market organization, and your job is to bring it together, sharpen it, and own it going forward. You will define our ICP and personas, land a consistent platform narrative, and build the launch playbook for everything that comes next. Your work will shape how Informed K12 talks about itself for years. The right person here thinks in systems, moves with high agency, and treats ambiguity as the work rather than a blocker. You enjoy being the connector who pulls Product, Sales, Marketing, and Strategy into the right conversations at the right time. You bring the structure, set the rhythm, and get the room to a decision.

Requirements

7+ years of product marketing experience in B2B SaaS, with at least 3 of those years in a high-growth or startup environment.
Track record of high agency in ambiguous, cross-functional environments: building structure where none exists, driving alignment without formal authority, and adjusting course quickly when new information comes in mid-project.
Exceptional written and verbal communication. You can both think strategically about positioning and craft the messaging yourself, translating complex concepts into clear materials for internal teams, prospects, and customers.
Experience independently building enablement frameworks and systems that influence win rates and sales velocity, taking initiatives from concept through implementation without close oversight.
AI fluency at the systems level. You have a point of view on what AI should change about how PMM operates, you have pushed your current or previous company in that direction, and you have built agents or workflows that do work a human alone could not.
Meaningful experience at an earlier-stage startup. Candidates from exclusively large-company backgrounds will not be a fit for this role, regardless of years of experience.

Nice To Haves

Experience supporting complex, multi-stakeholder, or enterprise sales motions
Experience as the first or earliest product marketing hire at a company, or building a function from scratch rather than inheriting one
Experience opening new markets, verticals, or product categories

Responsibilities

Define and continuously refine our core positioning, value propositions, and competitive differentiation
Translate complex product capabilities into clear, compelling narratives tailored to distinct buyer and user personas
Define and refine ICPs and segment-specific positioning, bringing together the pieces that currently live across Sales, Marketing, Product, and Strategy
Lead messaging for new product and feature launches, including new AI capabilities, ensuring cross-functional alignment and clarity
Partner with Sales and Customer Success to develop and refine sales narratives, talk tracks, discovery frameworks, and objection-handling guides
Build and maintain a competitive intelligence program that informs positioning, equips active deals, and shapes how Informed K12 shows up in buyer research, review sites, and AI search results before an AE is in the room
Identify friction in the sales process and design messaging systems that resolve it, partnering closely with Sales leadership
Support strategic and enterprise opportunities with tailored positioning, roadmap alignment, and differentiation strategy
Design and implement AI-powered systems that scale the function, including dynamic battlecards, proposal generators, competitive briefs, narrative assistants, and customer insight workflows
Use AI to accelerate research, positioning development, and asset creation in ways one person could not accomplish alone
Continuously evaluate emerging AI tools and bring what works back to the team
Conduct ongoing market and competitive research to identify trends, risks, and opportunities
Establish feedback loops between Sales, Customer Success, and Product that refine positioning over time
Track enablement effectiveness and positioning performance through win rates, competitive displacement, and adoption of key narratives
Identify the gaps no one else is seeing and build the playbook the rest of the go-to-market team will run on for years