Sr Product Marketing Manager

ACI Worldwide•United States,

16h

About The Position

The senior product marketing manager is responsible for working on campaign strategy, messaging and positioning and related sales tools and marketing campaigns for assigned product and/or solution area. He/she will lead marketing efforts by collaborating with internal and external stakeholders and outside agencies to implement and execute against go-to-market strategy and plans, including the application of AI-driven insights, content generation and optimization techniques.

Requirements

Bachelor's Degree in related field
10+ years related experience
Payments industry knowledge
Strong writing and presentation skills
Optimizes best practices in marketing measurement
Excellent communication skills for collaboration
Solid knowledge of various marketing and web tools, including AI-enabled marketing and content platforms (e.g. generative AI tools, predictive analytics, marketing automation)
Experience using AI tools to support content creation, campaign optimization, customer segmentation and performance analysis
Ability to interpret and apply AI-driven insights to marketing strategy and execution
Exercises judgment within defined procedures and practices to determine appropriate action, including responsible use of AI outputs
Demonstrable experience in marketing elements and market research methods
Applicants must be currently authorized to work in the US on a full-time basis.
This position does not offer sponsorship for employment visa status or work permit now or in the future.

Nice To Haves

Master's Degree preferred
Experience marketing AI-enabled products or capabilities within financial services or payments
Familiarity with AI concepts such as machine learning, predictive analytics and generative AI, and ability to translate these into customer-relevant messaging

Responsibilities

Develop marketing projects, including leveraging AI tools for segmentation, targeting and campaign optimization.
Write valuable collateral, engaging content, and implement programs from ideation to execution, using generative AI to accelerate content creation, personalization and testing.
Develop and maintain strategic relationships with key stakeholders internally and externally to establish brand awareness, coordinate market research and marketing campaign efforts, including alignment on AI-driven initiatives.
Gain insight and assess with various marketing functions to achieve marketing effectiveness goals, using AI-enabled analytics to uncover trends, customer behaviors and performance drivers.
Lead sessions amongst marketing and other departments with strong communication skills, translating complex topics including AI capabilities into clear business value.
Manage tracking of various projects budget and invest funds wisely, including evaluation of AI tools and platforms.
Build and deploy data-driven models to track ROI, incorporating predictive analytics and AI-based attribution models.
Develop campaigns, plans and execute to fulfill lead generation goals, including AI-powered campaign orchestration and personalization.
Perform market analysis and research competition with the end goal of increasing brand and company visibility, including tracking AI trends and competitor positioning.
Develop and execute specific marketing plans and activities for products including messaging, sales enablement and marketing campaigns, integrating AI-enabled approaches where relevant.
Develop business plans and product positioning in the marketplace and distinguish product against the competition, including positioning around AI capabilities and differentiation.
Develops messaging with focus on maintaining a unique value proposition, incorporating AI-driven benefits such as automation, intelligence and scalability where relevant.
Develops whitepapers, collateral and sales tools, including presentations, demos, and competitive write-ups, using AI tools to enhance productivity and consistency.
Consult on the planning for key industry events and trade shows, including showcasing AI innovation and thought leadership.
Perform other duties as assigned.
Understand and adhere to all corporate policies to include but not limited to the ACI Code of Business Conduct and Ethics, including responsible and ethical use of AI.