Sr. Product Marketing Manager
About The Position
Act-On is a leading marketing automation company servicing thousands of customers worldwide. We are a challenger, a rebel, and a changemaker in the martech space, looking for people who question the status quo. Joining Act-On means having a real opportunity to make an impact in your work in addition to a supportive, fun and authentic culture. We are looking for an experienced Sr. Product Marketing Manager who can drive strategy and execution. The ideal candidate thrives in a customer focused environment and has experience in Martech SaaS product marketing. This role offers the opportunity to work cross-functionally directly with Sales, Product, and Engineering and within Marketing to have a direct impact on the product strategy, go-to-market and success of the company.
Requirements
- 5+ years product marketing experience with SaaS and/or marketing software products
- Strong understanding of the digital marketing (“martech”) landscape and evolving technologies
- Demonstrated track record of driving change and successful projects, with well-defined results that connect directly to business objectives.
- Ability to move between high level strategic thinking and detailed execution, managing priorities and staying organized throughout.
- Experience talking with customers and the skills to understand what makes them tick.
- Strong writing and editing skills, with the ability to translate technical details into compelling benefits and sales enablement materials.
- Ability to stay level-headed in a dynamic environment with ever-changing priorities.
- Excellent analytical skills with a "test and learn" mindset.
- Bachelor's degree, with a preference for a Master's degree in a related field OR equivalent experience
Responsibilities
- Leverage market research, competitive analysis, internal and external data points, and customer insights to understand market requirements to guide positioning, packaging, pricing and the product roadmap.
- Work with Marketing, Product and Engineering leadership to create a long-term product strategy that meets customers’ needs and differentiates from the competition to create growth and market defensibility.
- Collaborate with marketing, sales and customer success teams on the development of enablement training, sales tools, demos and collaterals to communicate product capabilities and value proposition.
- Meet with customers to identify challenges, opportunities, and trends. Supply this information to internal stakeholders to shape solutions that address product gaps and keep Act-On at the forefront of marketing technology innovation.
- Act as a representative of the company with influencers, analysts, earned media and at events, ensuring expertise and differentiation is clear across all channels.
- Provide input to thought leadership efforts, supporting work with industry and professional association, as well as PR efforts.
Benefits
- Generous Medical, Dental and Vision Benefits
- Flexible time off
- Monthly wellness allowance
- Monthly commuter allowance
- Flexible Spending Accounts for health and child care
- EAP access for you and your immediate family
- 3 weeks paid parental leave on top of state paid family leave, (including for fostering & adoption)
- Paid time off to volunteer
- Disability Insurance
- Life Insurance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
