Sr. Product Marketing Manager

Suralink Inc•Salt Lake City, UT

2d•Remote

About The Position

Suralink is looking for a Senior Product Marketing Manager to own the GTM motion across our product suite - from positioning and competitive strategy to thought leadership content that earns real credibility in the audit and accounting market. This is a strategic role with real execution expectations. You won't be directing others to build things - you'll be building them. But you'll also be expected to set the strategic direction, bring a perspective on the market, and operate with a high degree of independence. You'll work closely with Product, Sales, and Customer Success, and you'll be a key contributor to how Suralink shows up and competes in the market. Experience in audit, accounting, or adjacent financial technology is a meaningful advantage - but if you've demonstrated the ability to become a genuine expert in a complex, niche B2B category and have the PMM track record to back it, we want to hear from you.

Requirements

5+ years of B2B SaaS product marketing experience: With clear strategic ownership of positioning, GTM, and competitive intelligence - not just content execution.
Demonstrated launch leadership: Has owned end-to-end GTM launches with measurable pipeline or revenue outcomes.
Competitive intelligence depth: Experience building and operationalizing CI programs, not just maintaining inherited assets.
Thought leadership track record: Has produced or contributed to content that built market credibility - white papers, published articles, webinar programs, or speaking contributions.
Strategic Ownership: You set direction, make decisions with incomplete information, and own the outcomes - not just the deliverables.
Market Authority: You develop a genuine, evidence-backed point of view on buyers, competitors, and positioning - and you advocate for it internally.
Writing That Earns Attention: Your content is read, shared, and cited - because it says something worth saying, in the voice of someone who knows the industry.
Cross-Functional Credibility: You earn trust with Product, Sales, and CS through expertise and reliability - not title or tenure.
Practitioner Empathy: You understand that your buyer is a busy professional, not a marketing persona, and that distinction shows up in everything you produce.

Nice To Haves

Experience in audit, accounting, or adjacent financial technology is a meaningful advantage.

Responsibilities

Own positioning and messaging across the Suralink product suite; developing frameworks that are persona-specific, competitively differentiated, and grounded in real buyer and user workflows.
Lead GTM strategy for product launches - defining segmentation, channel approach, launch tiers, and success metrics, and driving alignment across Product, Sales, and Demand Generation.
Translate complex product capabilities into market narratives that resonate with senior firm leadership and working-level practitioners alike.
Maintain a clear and current understanding of Suralink's competitive landscape - producing battle cards, positioning guidance, and win/loss analysis that the sales team can act on.
Own the development of high-impact marketing content across formats: white papers, solution briefs, case studies, webinar programs, and strategic sales assets.
Lead Suralink's thought leadership content strategy - establishing a distinct, credible point of view in the audit and accounting technology space that attracts practitioners, not just buyers.
Partner with demand generation on content strategy, ensuring assets are designed to perform across the funnel with clear audience and intent mapping.
Represent Suralink's perspective through external content, webinar programming, and event contributions that build market visibility.
Embed yourself in the strategic layer of sales enablement - ensuring positioning, competitive intelligence, and persona messaging are consistently reflected in how AEs pitch and demo the product.
Build and maintain core enablement assets - pitch frameworks, objection handling guides, persona briefs, and competitive one-pagers - with a focus on strategic clarity over asset volume.
Partner closely with the Industry & Enablement function, acting as the messaging and positioning authority that their demo and sales work is built on.
Stay actively connected to the sales cycle - using win/loss data, call intelligence, and deal feedback to continuously refine positioning and enablement strategy.
Serve as a senior voice of the market internally - synthesizing customer feedback, competitive signals, and field intelligence into strategic inputs for the product roadmap and go-to-market priorities.
Lead cross-functional alignment on launches and campaigns - driving decisions, managing dependencies, and ensuring the GTM team is operating from a unified narrative.
Mentor and model strong PMM craft for junior team members as the function grows.