Sr Manager, Marketing
About The Position
The Senior Marketing Manager is responsible for ensuring the success of a wide range of strategic marketing initiatives at Hilltop Holdings, with a concentration on PlainsCapital Bank. This role partners closely with executive leadership, lending, branch, and operations teams to develop and execute integrated marketing strategies that enhance customer engagement and strengthen brand consistency. The Senior Marketing Manager collaborates with cross-functional marketing teams, including corporate communications, creative, digital experience, and events, to develop tailored marketing solutions for PlainsCapital Bank. Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its three primary subsidiaries, PlainsCapital Bank, PrimeLending, and HilltopSecurities. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth. To learn more, please visit www.hilltop.com. Hilltop Holdings’ Marketing and Communications department is a dedicated team working to create impactful strategies and driving brand growth for our organization. We are passionate about connecting with our target audience, building strong relationships, and effectively communicating the value of our products and services. With a deep understanding of market trends and consumer behavior, we develop comprehensive marketing plans that encompass traditional and digital channels. From market research and competitive analysis to creative campaign development and execution, we strive to create compelling narratives that resonate with our customers. Our department works closely with cross-functional teams to ensure brand consistency and deliver exceptional experiences across all touchpoints. We embrace innovation and leverage cutting-edge technologies to enhance our marketing efforts and drive measurable results. At Hilltop, the Marketing department is committed to elevating our brand, fostering customer loyalty, and achieving sustainable growth in a dynamic and competitive marketplace.
Requirements
- Senior Marketing Manager experience
- Experience with strategic marketing initiatives
- Experience concentrating on a specific business unit (e.g., PlainsCapital Bank)
- Experience partnering with executive leadership, lending, branch, and operations teams
- Experience developing and executing integrated marketing strategies
- Experience enhancing customer engagement
- Experience strengthening brand consistency
- Experience collaborating with cross-functional marketing teams (corporate communications, creative, digital experience, events)
- Experience developing tailored marketing solutions
Responsibilities
- Develop and execute integrated marketing strategies that enhance customer engagement and strengthen brand consistency.
- Collaborate with cross-functional marketing teams, including corporate communications, creative, digital experience, and events, to develop tailored marketing solutions for PlainsCapital Bank.
- Partner with executive leadership, lending, branch, and operations teams.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
