Sr. Manager, Marketing (Cards)
About The Position
Fairstone is looking for a seasoned Sr. Manager, Marketing to deliver marketing execution by overseeing the end‑to‑end intake, review, development, and deployment of identified marketing campaigns. The role is to drive and execute marketing and content strategies for our Co-brand Credit Card division. This role will include the coordination of feedback and compliance reviews, facilitation of required approvals, and management of campaign content and delivery timelines to ensure alignment with business objectives and regulatory requirements. In addition, this role will involve ongoing collaboration with key internal and external stakeholders to support the effective execution of approved campaigns. This person will also be responsible to measure the performance of each campaign. The successful candidate will have a strong strategic planning, creative writing background and excellent project and people management skills.
Requirements
- 5+ years of experience in strategic marketing, marketing communications, content creation, copywriting
- Bachelor degree; Masters degree preferred
- Marketing background with previous management experience and leadership skills
- Excellent interpersonal, communication, organizational, analytical, problem solving, and issue resolution skills
- Experience in developing and executing plans, meeting deadlines and operating under tight time constraints
- Presentation skills with abilities to successfully influence and drive direction to accomplish department goals
- Financial services industry background an asset
- French language skills an asset
Responsibilities
- Lead development of marketing and content strategies
- Lead and manage the implementation of strategies, tactics and tools
- Lead and manage the development of brand content, integrated across all channels
- Develop and manage the editorial calendar and content creation workflows
- Measure and track campaign results on business KPI
- Guide collaboration with digital marketing and direct media teams to develop content to drive response
- Evaluate program performance to help develop and update company goals and objectives
- Manage relationships with outside vendors
- Ensure compliance with company policies and procedures and supports company mission and values
Benefits
- Flexibility with our hybrid work model
- Generous vacation
- Statutory holidays
- 6 wellness days
- Competitive base salary
- Annual incentive bonus tied to performance
- Robust health and dental coverage through Manulife
- Virtual healthcare through Dialogue
- Group Retirement Savings Plan with up to 7% employer match
- Discounts from top retailers via WorkPerks
- Location-based perks like gym memberships and Toronto Bike Share
- Gym access at our London and Montreal offices
- Education Assistance Program
- Fairstone Academy for training and skill development
- Parental leave top-up program
- One paid volunteer day
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1-10 employees
